May 29th 2024.
Lil Mama recently opened up about feeling overlooked and underrepresented in the beauty industry during the peak of her career, despite being known as the "face of fashion and beauty" at the time. In a candid conversation with Loren Lorosa of Brown Girl Grinding, the "Lip Gloss" rapper discussed her experiences with a lack of support and representation during her rise to fame in 2008. Despite being the voice behind a hit single that name-dropped major beauty brands like MAC and L'Oreal, Lil Mama felt that these companies missed an opportunity to reach the Black community by not fully backing her at a young age.
Reflecting on that time in her career, Lil Mama acknowledges that popular brands like Taylor Swift and the Jenner sisters had the opportunity to build and promote their own cosmetic lines, while she was left with short-lived endorsements. She believes that it would have been wise for a major brand to partner with her for a long-term opportunity that would have resonated with her target demographic - the African-American community. As she puts it, she was essentially the face of fashion and beauty for a large portion of that community and could have brought a unique perspective and voice to the industry.
Since then, Lil Mama has taken matters into her own hands and created her own seat at the table with the launch of her cosmetics and jewelry collection, the "It's Poppin Collection." In February, she released a portion of the collection - the "Truly In Love" lip gloss line - in collaboration with luxury beauty brand Vaniteaset Cosmetics and her sisters. The glosses come in four shades that enhance natural lip color and provide long-lasting hydration. Lil Mama sees this as a form of redemption, as her hit single "Lip Gloss" was a major contributor to the success of many cosmetic brands worldwide.
The shades - Truly in Love, Strike a Pose, The Voice, and College Girl - are available for purchase exclusively at VaniteasetCosmetics.com for $22 each. Lil Mama's cosmetics and jewelry collection is another testament to her entrepreneurial spirit and drive to create representation and opportunities for herself and her community. As she continues to pave her own way in the beauty industry, her journey serves as an inspiration for other young Black entrepreneurs looking to make their mark in the business world.
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