February 15th 2024.
NBA superstar LeBron James is expanding his business empire beyond the basketball court. Teaming up with beauty manufacturer Parlux, James and his business partner Maverick Carter are launching a new men's grooming line inspired by their Emmy Award-winning show, The Shop.
The collection, aptly named The Shop Men's Grooming Line, is a seven-product assortment that covers everything from skin care to beard care. Developed in collaboration with Parlux, a well-known beauty company based in New York, the line will officially debut on April 1st and will be exclusively available at Walmart stores nationwide. And the best part? The prices are expected to be under $10, making it accessible to all.
In a statement to the media, Paul Rivera, co-creator of The Shop, shared his excitement about the upcoming launch. He expressed, "We created The Shop out of a deep love and passion for the barbershop experience. Our show was designed to bring people inside the shop for lively debates, arguments, and of course, some much-needed therapy that can only be found in a true neighborhood spot. And now, we want to offer another side to that experience."
The line will include a range of essential grooming products such as face wash, shave cream, aftershave toner, facial lotion, beard cream, shampoo, conditioner, and pomade. These products are specially designed to be gentle on the skin, highly effective, and simple to use, making them suitable for men of all ages and skin types.
Creighton Kiper, vice president of merchandising for beauty at Walmart U.S., also shared his excitement for the new addition to their assortment. He said, "We're thrilled to welcome The Shop and their new line of men's grooming products to our growing assortment. We believe that our customers will love the high-performance products at an exceptional value."
In addition, The Shop Grooming Line is proud to be vegan and cruelty-free, as reported by Robb Report. This means that not only are these products effective, but they are also ethically made and do not harm any animals in the process.
James and Carter, who started their multi-media production company The SpringHill Company in 2020, are known for their innovative and successful ventures. With the launch of The Shop Men's Grooming Line, they are taking their business to a whole new level. Stay tuned for more updates on their exciting collaboration with Parlux.
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