October 7th 2023.
Kanye West seems to be making a comeback after his career was derailed due to ant-Semitic remarks. According to TMZ, the rap/fashion mogul is applying for trademark rights to the phrase "YEWS" for a variety of business ventures. The trademark filing is linked to Ox Paha Inc., which is based in the same office as Kanye's office in Los Angeles, California.
The plans for the new company include everything from financial services, real estate, clothing, music, streaming content, audio, beauty products, restaurants, and more. It's an interesting move considering the backlash Kanye faced due to his previous remarks about Jewish people. It cost him multi-million dollar deals with Adidas and Balenciaga, and his net worth decreased to $500 million.
Naturally, people have had a lot to say about the new trademark filing, with many seeing it as a way to attack the Jewish community. Kanye's recent antics, such as his and his wife Bianca Censori's inappropriate behavior on a boat in Venice, have not helped his case. The captain of the boat reportedly banned the couple after seeing Kanye with his pants down.
Kanye's actions have sparked a lot of controversy in recent months, but it remains to be seen how his latest venture will affect his career. It's clear, however, that he still has some work to do in order to convince everyone that he is sincere in his claims that he likes Jewish people again.
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