November 23rd 2025.
In recent years, India-based global capability centres have been making great strides in the field of artificial intelligence (AI). According to a recent report, these centres have shifted from simply experimenting with AI to adopting it on an enterprise-scale. In fact, a whopping 58 per cent of these centres are currently investing in Agentic AI, with another 29 per cent planning to scale up in the next year.
The report by EY India also revealed that about 83 per cent of GCCs are already investing in GenAI, with the number of pilot projects increasing from 37 per cent last year to 43 per cent in 2025. And the areas where GenAI is being applied are customer service, finance, operations, IT, and cybersecurity, in that order.
Interestingly, the adoption of business intelligence has also seen a significant rise, from 80 per cent to 86 per cent in the past year, while data strategy has increased from 51 per cent to 67 per cent. This shows that GCCs are taking a more data-driven approach to their operations.
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But that's not all. The report also highlighted that two-thirds of GCCs are now setting up dedicated innovation teams and incubation programs to generate, test, and globalize ideas from India. According to Manoj Marwah, Partner and GCC Sector Leader at EY India, global enterprises are rethinking their operations and are looking for simpler models, tighter oversight, and a place where AI, data, and risk teams can work in harmony. And it seems like GCCs in India are well on their way to meet these demands.
With a combination of talent, cross-functional maturity, and a rapidly advancing AI ecosystem, global firms are finding it difficult to replicate the success of India-based GCCs elsewhere. These centres are now poised to become decision centers, playing a crucial role in shaping enterprise strategy around risk, new products, and digital transformation.
Moreover, the report revealed that more than half of India's GCCs hold shared accountability for global decisions, while 26 per cent are formally consulted. And about 20 per cent of these centres are on their way to operating with full ownership from India for select functions. This shows that critical responsibilities, such as global strategy leadership and leadership pipeline development, are being driven from GCCs in India.
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