May 9th 2024.
Attention all UK shoppers! Are you feeling the pinch of rising food prices? Well, look no further because Iceland has got you covered with their new range of 750 products for only £1 or less. That's right, you read that correctly - 750 items that won't break the bank. With the cost of living crisis showing no signs of slowing down, this news couldn't have come at a better time for those struggling to put food on the table.
In partnership with The Food Warehouse, Iceland has expanded their £1 range to include 50 new items such as ready meals and frozen pizza. This brings the total number of products available for £1 or less in-store and online to a whopping 750. It's no surprise that shoppers are praising the retailer for their efforts to make affordable food options more accessible.
One shopper, Sandra Rowley, took to Facebook to express her appreciation for this range. She wrote, "This range, along with the 10 for a tenner deal, will be a lifesaver for many people. Prices are skyrocketing, but wages are not." It's clear that Iceland's efforts are making a real difference in the lives of families across the UK.
Not only is the £1 range a hit among customers, but it also offers a variety of options for different tastes and dietary needs. The most popular item is the lasagne, with over 185 rave reviews on Iceland's website. Customers have praised it for its good value, delicious taste, and generous portion size. But that's not the only item that's flying off the shelves. Other top sellers include thin pepperoni pizza, chicken curry and rice, spaghetti bolognese, and toad in the hole.
But it's not just about the food. Iceland's executive chairman, Richard Walker, is delighted that the company is able to help customers during these financially challenging times. He stated, "There is a reason why our £1 range of products is flying off the shelves - shoppers are in desperate need of quality meals at affordable prices, and that's exactly what our range offers." With the cost-of-living crisis only getting worse, Iceland is committed to expanding their range to provide even more affordable options.
And it's not just food that's affordable at Iceland. The supermarket has also launched a HOME range featuring household essentials like washing-up liquid, surface wipes, and fabric conditioner, all for £1 or less. Plus, Iceland has shown their support for Metro's Formula For Change campaign, which aims to bring down the cost of formula milk for customers. By slashing prices on Aptamil formula milk, Iceland has led other retailers to follow suit and reduce their own prices.
But Iceland's efforts don't stop there. They have also launched their own brand of formula milk - Little Steps First Infant Powder and Follow on Powder - for the unbeatable price of £7.95. According to Richard, this is the cheapest infant formula milk on the market and will greatly benefit their customers. He also mentioned that this move is not just a smart business decision, but also a way to pass on savings to customers.
But Iceland's support for Metro's Formula For Change campaign goes beyond just reducing prices. They are calling on the government to review their legislation on infant formula and allow retailers to accept loyalty points, food bank vouchers, and store gift cards as payment. By signing the petition, shoppers can join in on the call for change and make their voices heard.
So, what are you waiting for? Join the movement and sign the Formula For Change petition today. Let's work together to make a real difference for families in need. And while you're at it, sign up for our Shopping newsletter to stay updated on the latest trends, offers, and trusted reviews. We promise to keep your information safe and protected. Together, we can make a difference.
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