Huma suggests that instead of investing in Cannes attendance, brands should use their funds to promote independent films.

Actress Huma Qureshi hopes companies will support small and independent films instead of spending money on sending irrelevant people to film events.

May 26th 2024.

Huma suggests that instead of investing in Cannes attendance, brands should use their funds to promote independent films.
Actress Huma Qureshi is speaking out about the recent wins at the Cannes Film Festival and the support that small and independent films deserve. She hopes that the brands and companies who typically spend large sums of money sending non-film related individuals to the festival will now redirect their funds to support these lesser-known films.

Her comments come in light of two major victories for Indian cinema at the festival. Anasuya Sengupta became the first Indian actor to win the Best Actress award in the Un Certain Regard category, while Payal Kapadia's film "All We Imagine as Light" took home the prestigious Grand Prix award.

Huma shared her excitement and pride on her Instagram stories, posting a photo of the "All We Imagine as Light" team receiving their award. In the caption, she congratulated them and expressed hope for the future, saying, "There is hope."

In a separate post, Huma further elaborated on her thoughts, emphasizing the importance of art for art's sake at the Cannes Film Festival. She then called on brands and companies to redirect their support towards small and independent films, rather than wasting resources on non-film related attendees.

Huma also took the opportunity to celebrate the incredible women who have brought home such glory for Indian cinema. She expressed her admiration and support for these talented storytellers and their homegrown films.

In conclusion, Huma Qureshi is proud and hopeful for the future of small and independent films, and she calls on others to join her in supporting these deserving storytellers.

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