July 22nd 2023.
Meet Blair Matthews, a proud husband, father, and the founder of a digital health startup with an ambitious mission - to reimagine the fertility journey for families. Blair has just recently launched Zuri Fertility in honor of Infertility Awareness Month, with the aim of providing personalized care for couples and families looking to start a family.
Blair and his wife Jasmine Matthews have had their own struggles with fertility, having spent a year trying to conceive without success. As a Black man, he was faced with the stigma of seeking medical help for reproductive health issues, as well as the lack of male fertility education. After much research and help from Jasmine's network, they eventually welcomed two sons after a trip to Blair's home country of Zanzibar.
This personal experience ignited the passion for Zuri Fertility, which means 'good and beautiful' in Swahili. Blair and his co-founder Giuliana Zaccardelli have set out to provide streamlined assistance and resources for those on their fertility journey. Through the Zuri app, couples can access a range of services, such as educational resources, menstrual and ovulation tracking, at-home fertility testing, and referrals to specialized treatment options at nearby brick-and-mortar clinics.
Blair is also aware of the misconceptions and stigmas around male fertility. Zuri Fertility emphasizes the importance of male testing alongside female testing to support couples on their fertility journey. Factors such as sexual activity, smoking, diet, and alcohol consumption that can impact sperm health are also addressed.
For couples dealing with the emotional and financial impact of infertility, Blair recommends prioritizing open communication and empathy within the relationship. Also, seeking out additional coverage for fertility treatments provided by employers can make treatments more affordable and accessible.
Finally, digital health services have an immense role to play in bridging the healthcare gap for the Black community. Zuri Fertility provides accessible and trustworthy information, as well as the privacy and protection of patient information under the Health Insurance Portability and Accountability Act.
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