March 12th 2024.
Since its launch in 2021 by Urban Edge Network, the HBCU+ network has been rapidly expanding, thanks to the efforts of its Chief Revenue Officer Hardy Pelt, Founder Todd Brown, and their team. With over 300 million mobile devices reached worldwide, HBCU+ is making a significant impact in the media landscape. Brown, in an interview with The Shadow League, highlighted the importance of Historically Black Colleges and Universities (HBCUs) as they represent 101 Black communities, and their economic potential cannot be underestimated at $1.6 trillion in the marketing space. HBCU+ aims to tap into this untapped market of people aged 12 to 80, with a focus on reaching female audiences.
Unfortunately, HBCUs have long been neglected, both in terms of funding and recognition. While the visibility of these institutions received a boost when NFL Hall of Fame cornerback Deion Sanders was hired as the head coach of Jackson State in 2020, the funding issue remains a challenge. Dr. Al-Tony Gilmore, the Distinguished Historian Emeritus of the National Education Association, explained in an article that the decline in athletic programs at HBCUs may be irreversible, and only a massive infusion of money could restore them to their former glory. However, these schools prioritize infrastructure, academic programs, and faculty, making it difficult to allocate funds to their sports programs.
But HBCU+ is playing a crucial role in disrupting the media landscape, as Sports Illustrated reports. The brainchild of Brown and Pelt, the network was born out of a desire to promote equality for Black-owned media companies. By giving HBCUs access to a revenue stream previously monopolized by predominantly white-owned media institutions, HBCU+ is creating opportunities for these institutions and their athletic departments. The recent integration with Amagi is expected to further maximize revenue and provide a much-needed source of income for the athletic departments.
The involvement of Byron Allen's Allen Media Group has also brought attention to this space. In January, Allen's free streaming platform, HBCU GO, signed an eight-year deal with the Southern Intercollegiate Athletic Conference (SIAC), granting them exclusive rights to broadcast all SIAC events until 2032. Allen expressed his excitement about this partnership, stating that it is a historic moment for HBCU GO and the SIAC. SIAC Commissioner Anthony Holloman also shared his enthusiasm, believing that this collaboration will open new doors for the conference and bring HBCU sports and culture to a global audience.
The impact of HBCU+ and other initiatives like HBCU GO is evident as major cities like San Francisco are encouraging HBCUs to open satellite campuses in vacant buildings. This is a testament to the growing recognition and appreciation for these institutions and their contributions to society. HBCU+ is committed to promoting and celebrating the indomitable spirit of HBCU sports and culture, and their efforts are sure to bring more thrilling moments and unforgettable memories for their dedicated supporters.
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