A newsletter I learn a lot from is “Harry’s Marketing Examples.” Every couple of weeks, Harry shares a collection of marketing and copywriting tips that are that nice mix of insightful and funny. Below are two examples from the latest edition.
| 1/ My favourite cold email pattern |
| Personalise. Pain point. Pitch. |
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| 2/Write with conviction |
| • Don’t say “a” say “the” |
| • Don’t say “help” say “how” |
| • Don’t say “alternative” say “replaces” |
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Thank you, Harry, for sharing these. You can subscribe to his newsletter here.
