December 14th 2024.
As the holiday season approaches, many Denver residents are gearing up for some festive retail therapy. With online shopping being a popular option, it may come as a surprise that nearly half of shoppers still plan on visiting physical stores this year, according to a recent report by Experian. And with so many options available, it's no wonder that Denver's top retail areas are pulling out all the stops to attract consumers.
Nick LeMasters, President and CEO of the Cherry Creek North Business Improvement District, has noticed a shift in consumer behavior since the pandemic. While local businesses and experiences have always been important, they have become even more of a priority for shoppers this year. People are looking for that special gift, whether it's a gift card for a relaxing massage or an opportunity to explore Denver's craft beer scene.
To cater to this trend, Cherry Creek is offering its fifth annual Holiday Market on Fillmore Plaza. With over 40 vendors, a pop-up bar, and a million twinkling lights, this winter wonderland is sure to get everyone in the holiday spirit. And for those feeling extra generous, there are four Light the World Giving Machines where you can donate to various charities.
But Cherry Creek isn't the only retail area getting into the holiday spirit. Stanley Marketplace's Director of Retail, Jonathan Power, has noticed an increase in demand for specialized services and gifts. Whether it's a B12 shot or a relaxing facial, people are investing in self-care this year. And with over 50 independently owned businesses, Stanley Marketplace is a one-stop-shop for all your holiday needs.
Meanwhile, Union Station, Dairy Block, and McGregor Square have joined forces to create Dashing Thru LoDo. This collaboration allows shoppers to easily hop between the three properties, enjoying unique experiences like an Elf-themed pop-up bar and a craft market. Sigri Strand, Director of Marketing for Denver Union Station, highlights the special connection between shoppers and local makers at the Mistletoe Market.
The holiday season is also a time for giving, and Union Station is doing just that through their 12 Days of Christmas Giveaways. And while all the festivities may attract visitors, they are also helping local businesses. The Tattered Cover Book Store, located at Union Station, has seen an increase in foot traffic thanks to the holiday events.
Derek Holland, Managing Director of Tattered Cover, has been with the bookstore for 35 years and has seen the ups and downs of the downtown area. But he encourages people to not let any reluctance hold them back from enjoying all that Denver has to offer. With its unique energy and charm, downtown Denver is still one of the best places to be, especially during the holiday season.
So whether you're looking for that perfect gift or just want to soak up the holiday atmosphere, Denver's top retail areas have something for everyone. Don't miss out on the magic of this festive season and be sure to check out all the local businesses and experiences that make Denver such a special place. And for those who want to stay updated on all things business in Denver, don't forget to sign up for our Economy Now newsletter. Happy holidays!
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