October 18th 2023.
Google took to the witness stand on Wednesday as part of a landmark antitrust trial in the US. Alphabet's Google had its own executive, Pandu Nayak, discuss the effort they put into keeping their search quality top-notch. Nayak talked about how Google uses machine learning tools and indexing to make sure users get results that are relevant and reliable.
The Justice Department argued that Google's search dominance has resulted in it having the ability to raise ad prices without anyone noticing. Nayak then argued that Google's superior search quality is what has led to its prominent placement on phones and tablets. Judge Amit Mehta asked Nayak about the importance of user interaction and Nayak acknowledged that it matters, but also stressed the need for other factors like tracking websites and how they change.
Nayak also mentioned that Google compared its results to Microsoft's Bing search engine and found that Bing was lower quality. And now, Google has started to compare its results to the popular video-sharing app, TikTok.
Google has certainly put a lot of effort into making sure their search engine is the best it can be and Nayak's testimony on Wednesday only further proves that point. It will be interesting to see how the trial pans out in the end.
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