October 18th 2023.
When Noiré Dispensary opens its doors on October 28th, it will make history in Maplewood Township, New Jersey. It will become the first Black-owned cannabis dispensary in the area, and the first family-owned adult-use cannabis shop in the area.
Giovanni and Sharquana Paul, the owners of Noiré, have put their all into bringing this dispensary to life. They came up with the idea right before the birth of their fifth child and have used their resources from other entrepreneurial endeavors to make it happen.
The name of the dispensary, Noiré, is the Pauls' way of honoring the once secretive and seedy ways of procuring cannabis in their former home of Brooklyn, New York. "We decided to take the old concept of 'knocking on the black door' and turn it into a symbol of safety, trained knowledge, and no judgments," said Sharquana.
Ensuring Noiré Dispensary is a safe and welcoming atmosphere for the community is of the utmost importance for the Pauls. They believe in empowering customers through knowledge, providing them with information about the endocannabinoid system and the best products for their individual needs.
The Pauls also want to give back outside of the shop. They prioritize mentoring, volunteering and encouraging other entrepreneurs in New Jersey. "No matter how many no's you get, keep knocking until you get your yes. We are standing here as living proof that you can do it," said Sharquana.
The Pauls' story is an inspiring one, and they hope to use it as motivation to other entrepreneurs. They encourage others to leverage their resources, big or small, surround themselves with like-minded positive people, and not be afraid to fail.
Noiré Dispensary is set to open on October 28th, and it is sure to make a big impact in Maplewood Township and beyond.
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