May 17th 2024.
Gail's, the beloved bakery chain known for its artisan sourdough bread and delectable pastries, has some exciting news to share. They are expanding their partnership with Waitrose, the well-known UK retailer, in what can only be described as a match made in middle-class heaven.
While Gail's bread has been available in Waitrose stores for some time now, the collaboration is taking things to a whole new level. Waitrose will be opening a Gail's takeaway bakery in one of its supermarkets, making it the first of its kind in the UK. Customers will now have access to an even wider range of freshly baked goods and specialty coffee, all prepared on-site.
The new Gail's bakery will be located in Waitrose's Canary Wharf store in London, and it's set to open its doors on June 6, 2024. The 280 sq ft bakery counter will be built to reflect Gail's unique style, offering customers a cozy and inviting atmosphere to enjoy their treats.
But the partnership doesn't end there. In addition to the bakery counter, customers can also shop the Gail's range through click and collect online, and there will be a selection of sharing platters available for home and office delivery. This innovative collaboration is a testament to both companies' commitment to providing high-quality products to their customers.
Nathan Ansell, Waitrose's customer director, expressed his excitement about the new venture, stating that Gail's is synonymous with quality, expertise, and taste, which aligns perfectly with Waitrose's core values. Marta Pogroszewska, Gail's managing director, also shared her enthusiasm, stating that they are delighted to open their newest bakery in partnership with Waitrose and to welcome the community to their craft bakery.
For those unfamiliar with Gail's, the bakery first opened its doors in Hampstead High Street in London in 2005. Since then, it has grown to over 120 locations across the UK, including London, Oxford, Cheshire, and Guildford. However, the roots of the neighborhood bakery chain can be traced back to the 1990s, when founder Gail Mejia brought together some of the best bakers in London to supply top chefs and restaurants with their baked goods.
Today, Gail's has a cult following, with customers flocking to their stores for their freshly baked treats. Their sausage rolls, in particular, have gained a passionate fan base, with some calling them "epic," "divine," and "the best" online. Other popular items include their seeded sourdough bread, spinach and feta rolls, and croissants.
If you've yet to try Gail's, you're in luck. With the new partnership with Waitrose, you can now indulge in their delicious treats while doing your regular grocery shopping. And for those who are already fans, get ready to have even more Gail's goodies at your fingertips.
Have you had a memorable experience at Gail's? We'd love to hear your story. Get in touch by emailing us at email.
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