August 23rd 2023.
Doug E. Fresh, one of hip-hop's legendary icons and beatboxing pioneers, is taking on a new challenge. He's transforming into "Doug E. Chef" to show off his cooking skills in partnership with McCormick.
To celebrate the 50th anniversary of hip-hop and McCormick's first bottle redesign in nearly 40 years, Doug E. Fresh released an original song and an accompanying music video. He was in the kitchen with his son, cooking up a meal with McCormick's new SnapTight lid. Fresh used his unique talent for beatboxing to craft a signature meal and beat for his new single, "McCormick Red Cap."
"I'm back in the kitchen, cooking up some hot new sounds to introduce McCormick's new red caps, which are designed to keep flavor fresh, like me," said Fresh. He knows first-hand how helpful the SnapTight lid can be when cheffing up a meal. "Anybody that cooks knows that you want a cap like that," he said. "Cause sometimes when you're cooking, you know, number one, you've got to turn the thing and then take it off. And it's a little less complicated when you just pop it open and then you're just able to do your thing and snap it back down."
In addition to the "Red Cap" song and video, Fresh will be hosting a one-of-a-kind cooking class for New Yorkers on September 14. He'll share his savory version of Spiced Cod with Mashed Plantains and teach lucky participants how to master the recipe.
"It's been something that a lot of people who know me know that cooking is my passion," said Fresh. "Cooking in general and just making up recipes and coming up with different special formulas."
If you're interested in attending the cooking class, you can enter the sweepstakes. The sweepstakes are open from Aug. 22 - 31 at 11:59 p.m., with limited spots available through a random drawing. Don't miss out on this unique opportunity to learn from one of hip-hop's greatest legends.
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