December 12th 2024.
Have you ever thought about escaping to a colder destination for a holiday? The idea of a "coolcation" has become increasingly popular in recent years, especially as traditional summer hotspots like Italy, Greece, and Spain face challenges such as overcrowding and extreme weather conditions. In fact, in 2024, a number of these popular destinations saw protests against tourism, with locals spraying water on tourists in Barcelona and occupying beaches in Mallorca. Additionally, the effects of climate change have made some areas unsafe, with wildfires spreading in Greece in July. So, what exactly is a coolcation and where are the best places to go for one?
A coolcation is a trend that emerged in 2024 and is expected to continue growing in 2025. It involves travelers seeking out destinations with lower temperatures and less mass appeal, often in colder countries. Let's take a look at some of the top coolcation destinations predicted for the next year.
One popular spot for a coolcation is Banff, Canada. According to data from Expedia, there has been a rise in flight searches to this area, particularly for places like Banff and Lake Louise. Located in the province of Alberta, Banff offers stunning views of the Rocky Mountains, vibrant glacial lakes, and vast forests. For those seeking adventure, the area is also known for its dangerous winter sport, skijoring. Lake Louise, one of Banff's most well-known attractions, is a great spot for hiking and canoeing in the summer, and ice skating in the winter.
Scandinavian countries like Sweden have long been popular tourist destinations, but in recent years, they have seen an increase in visitors seeking cooler temperatures. Cities like Stockholm, Copenhagen, and Oslo are expected to continue drawing tourists, as they offer cooler summers compared to other European destinations. However, lesser-known destinations in northern Sweden, like Luleå, Piteå, and Abisko, are also becoming popular for their proximity to the Arctic Circle and the opportunity to see the Northern Lights. Abisko, in particular, is one of the best places in the world to witness this natural light display.
Iceland, Alaska, and Norway are also great options for a coolcation, with their unique landscapes and opportunities for outdoor adventures. Similarly, Finland is a prime destination for viewing the Northern Lights, with a 705% increase in flight searches to Finnish Lapland in the first half of 2024. In addition to experiencing this natural phenomenon, visitors can also enjoy activities like snowboarding, skiing, and learning about the indigenous Sámi culture.
However, as the coolcation trend gains popularity, some smaller destinations have struggled to handle the influx of tourists. Traffic congestion has become a major issue in places like Norway, Denmark, and Scotland, where motorhomes have caused problems for locals. In Alaska, which welcomed over 2 million visitors in the summer of 2023, traffic and overcrowding have also become concerns. Despite these challenges, the state's natural beauty and opportunities for outdoor activities continue to draw travelers.
For those looking for a more affordable coolcation, Eastern Europe is expected to see a surge in tourism in 2025. In addition to its cooler climate, the region offers a diverse cultural experience and is known for its affordability. Cities like Vilnius, Krakow, Riga, Budapest, Bratislava, Prague, and Warsaw are all popular options for budget travelers. In fact, Vilnius was named Europe's most affordable city in the Post Office's annual City Costs Barometer. With average high temperatures of 18°C in July and lows of -6°C in January, it's also a great destination for a coolcation.
Do you have a story about your coolcation experiences? We'd love to hear from you! Share your thoughts in the comments below and don't hesitate to get in touch by emailing us.
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