December 2nd 2023.
Diageo, a leading producer of spirits and alcohol, used the 50th Annual Bayou Classic in New Orleans as an opportunity to celebrate HBCU culture and give back to the community. During the weekend festivities, the company presented Grambling State University and Southern University with $50,000 endowment funds in scholarships.
Dr. Danielle Robinson, head of Community Engagement and Partnerships with Diageo, said: “We are delighted to return to New Orleans and show our commitment to the community, as well as to institutions like Grambling State University and Southern University that share our values in creating an equitable society. Our donations to HBCUs this year total over $11 million, and we look forward to investing in the bright future of diverse leaders.”
Diageo has consistently contributed to HBCUs over the past two years, with endowment programs and funding for universities such as Alabama State University, Fisk University, Howard University, and Jackson State. Their donations come at a time when the company is in the middle of a lawsuit filed by rapper and entrepreneur Sean “Diddy” Combs. In May, Combs sued the liquor giant for supposedly limiting the distribution and promotion of his “urban” brands Cîroc and DeLeón.
Thanks to Diageo’s generous donations, HBCU students will have access to much-needed financial assistance. We look forward to the continued advancement of the community through the 50th Annual Bayou Classic and beyond.
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