December 28th 2024.
As the New Year's Eve celebrations approach, Denver residents are being reminded to stay safe on the roads. Thanks to a partnership between Molson Coors Beverage Company and the Regional Transportation District (RTD), party-goers can enjoy a free and safe ride home on buses and trains in the Denver metro area from 7 p.m. on Tuesday until 7 a.m. on Wednesday.
Molson Coors has been running this program for the past few years and has seen a 36% increase in participation. This year, they have also expanded their efforts to other major cities such as Chicago, Dallas, Milwaukee, Phoenix, and Washington, D.C. Alison Hanrahan, the community affairs manager for Molson Coors, expressed their excitement for promoting community and camaraderie during this festive time.
To take advantage of the free rides, revelers can visit RTD's website, use their Next Ride app, or call their Customer Care Division. It's important to note that many buses and trains will not be operating after 11:59 p.m., so be sure to plan accordingly. Additionally, some routes will be affected by the downtown Denver fireworks shows at 9 p.m. and midnight, so be sure to check the schedules beforehand.
For those who prefer ride-hailing services like Uber or Lyft, the Wilhite Law Firm is offering a one-way trip credit for a safe ride home. And Mothers Against Drunk Driving Colorado and Uber are teaming up to offer a $7 credit for riders statewide who use the code SAFECO24 in the Uber app from December 25th through January 1st.
While everyone is encouraged to have a good time and celebrate, law enforcement agencies will be increasing their presence on the roads to catch impaired drivers. The Colorado Department of Transportation reports that last year's DUI enforcement efforts resulted in 239 arrests. And unfortunately, so far this year, 190 people have lost their lives in crashes involving impaired drivers, accounting for 30% of all traffic fatalities in the state.
Col. Matthew Packard, chief of the Colorado State Patrol, urges everyone to make a plan before heading out to a bar or party this holiday. A little bit of planning could save a life. So let's all do our part to make sure everyone stays safe on the roads this New Year's Eve. And for more news in Colorado, be sure to sign up for our Mile High Roundup email newsletter.
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