January 27th 2025.
After making the initial announcement that the iconic Nike Air Diamond Turf sneakers, famously worn by Deion "Coach Prime" Sanders during his NFL career, would be released, fans were eagerly anticipating their arrival. And it seems the anticipation paid off as the sneakers have reportedly sold out.
According to a report from Sports Illustrated, the highly coveted footwear, which was first released over 30 years ago in 1994, flew off the shelves within minutes of being made available for purchase. Coach Prime himself took to social media to express his excitement and gratitude for the overwhelming response from fans, after being notified by the legendary sportswear brand.
In his post, he humbly acknowledged that there is truly "nothing new under the sun," as he proudly showcased the same PRIMES' & #24 sneakers that he had rocked during his Pro Bowl days. He also shared that Nike had informed him of the sell-out, assuring everyone that they were definitely not calling him a "sellout," but rather celebrating his immense success and popularity. And that's exactly what Coach Prime is all about - staying true to himself and his fans, while constantly striving for greatness.
According to Complex, the Nike Air Diamond Turf was initially released in 1993, during Sanders' final year with the Atlanta Falcons. This was followed by the Air Diamond Turf 2 in 1994, which coincided with his time as a member of the San Francisco 49ers. It was during this period that Sanders not only won the NFL Defensive Player of the Year award, but also brought home a Super Bowl trophy - all while sporting his signature sneakers.
Over the years, Nike continued to release updated versions of the beloved footwear, including the Diamond Turf Max '96 in 1996, the Air Diamond Turf 4 in 1997, and the final installment, the Air Diamond Turf 5, in 1998. Each release was met with great enthusiasm from fans and sneaker collectors alike, solidifying the iconic status of the Nike Air Diamond Turf.
In 2023, after three successful seasons at Jackson State University, Coach Prime signed an exclusive contract with Nike, making the University of Colorado Boulder the only school to have a partnership with the renowned brand. As part of the contract, Sanders is obligated to wear Nike gear provided by the company. This was a significant move for Sanders, who had previously ended his partnership with Nike in 2017 due to their failure to properly compensate him for his involvement in designing his own shoe. At the time, he made a bold statement that he would never work with Nike again - a statement that now seems to have been retracted.
As we continue to witness the undeniable influence and impact of Coach Prime, it's clear that he will always stay true to himself and his values, while continuing to break barriers and make history. And with the Nike Air Diamond Turf now officially sold out, it's safe to say that his legacy will continue to live on through his iconic footwear.
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