DC-based marketing agency president, a Black woman, will lead a social impact practice using AI solutions.

Boathouse Group, a marketing agency, has launched a new social impact practice headed by Boathouse DC president, Karen Baker. This is a move that John Connors, Founder and CEO of Boathouse Group, believes is a step in the right direction for the company. He believes that offering this service is key to reflect the values of their stakeholder base.

Karen Baker shares a similar sentiment. She explains that delivering measurable societal impact requires both online and offline efforts. Furthermore, she believes that being purpose-driven and understanding the impact of the narrative is what the agency should focus on.

The agency is looking to leverage AI solutions to understand the social landscape of social issues within a client’s industry. This will play a role in their overall marketing and communications strategy.

Boathouse Group is headquartered in Boston and has offices in Washington, DC and Silicon Valley. If you have any press inquiries, please contact Xina Eiland at [email protected] or 703-785-4358.

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