December 13th 2023.
Dak Prescott is sparking a much-needed conversation around colon cancer with his new video, “Sh-t Talk.” As part of the colon cancer awareness initiative Lead From Behind, the NFL star is tackling the importance of screenings for the illness.
The clip, in partnership with the Colorectal Cancer Alliance and Ryan Reynolds-led Maximum Effort, features Prescott breaking down the stigma on screenings for the illness. Prescott, whose mother died from the disease, flips the notion of “sh-t talking” on the football field to be a push for ensuring one’s health instead.
“As a professional quarterback, I get a lot of sh-t,” shared the Dallas Cowboys player, “and I get it, when you are not a fan of something, sh-tting on it can make you feel good. But what if I told you that now, it can do some good, too.”
Prescott then goes on to explain the “important-ass message” of home screening kits and encourages those 45 or older to speak to their medical providers about testing. According to him, sh-t-talking doesn’t always have to be negative; it is a way to stay on top of one’s health.
“It’s that easy to get screened for colon cancer and make your feelings abundantly clear. So talk to your doctor today.”
In a statement related to his new partnership with the health initiative, Prescott remarked on his mother’s passing, saying it is something no one should have to endure. He also noted that Black Americans are significantly impacted by the disease, as they are 15% more likely to be diagnosed with colorectal cancer and 35% more likely to die from it.
To help combat the issue, the Colorectal Cancer Alliance has launched a Health Equity Fund that will provide Cologuard screening kits in communities of color. More information regarding Lead From Behind can be found via their platform.
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