March 28th 2023.
An image of an egg became the most liked post on Instagram in 2019, when advertising creative Chris Godfrey posted it to try and break the record then held by celebrity Kylie Jenner. This example demonstrates how virality works in the modern world and the techniques brands can use to create content that encourages people to like, comment, and share it.
Viral marketing, as defined by Wikipedia, is a business strategy that takes advantage of existing social networks to advertise a product mainly on social media platforms, similar to the way a virus is transmitted between people. It's a cost-effective way to increase a brand's visibility, engagement, and sales, though it does come with risks such as having little control over the narrative, difficulties forming metrics to measure success, and potential overexposure of the brand.
To create contagious content, the target audience must be taken into account, as well as evoking strong emotions in people in order to trigger them to share the message.
(Image Source: https://www.jeffbullas.com)
An image of an egg became the most liked picture on Instagram in 2019, after advertising creative Chris Godfrey posted it in an attempt to break the record held by celebrity Kylie Jenner. We mention this story to illustrate the potential of virality on today's world and the strategies you can use to create contagious content.
Viral marketing is a business strategy used on social media platforms, where a piece of content is shared so widely that it reaches millions of people. It can lead to an increase in visibility, engagement and sales for a brand. However, it has its own pros and cons, so marketers should be aware of both before attempting a viral campaign.
To make content truly contagious, one should consider catering to the right audience, evoking strong emotions in people, making content shareable, creating a sense of urgency and leveraging influencers. By following these strategies, you can increase the chances of your campaign going viral.
(Image Source: https://www.jeffbullas.com)
(Image Source: https://www.jeffbullas.com)
(Image Source: https://www.jeffbullas.com)
(Image Source: https://www.jeffbullas.com)
(Image Source: https://www.jeffbullas.com)
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