July 27th 2023.
Meet Chris Williams, the chef and changemaker behind Doritos' new limited-edition Spicy Pineapple Jalapeno flavor. Chris, the owner of the award-winning restaurant Lucille's in Houston, designed the unique flavor with a jalapeno kick and tangy pineapple taste inspired by his community.
Chris is not only an acclaimed chef, but a changemaker as well. He has set up a nonprofit organization, Lucille’s 1913, to provide daily meals to underserved populations in and around his hometown. To further support his cause, Frito-Lay will be donating $50,000 to Lucille's 1913.
"It is such an honor that Doritos has recognized the impact Lucille’s 1913 has had on the Houston community," Williams said. "My great-grandmother, who was both a trailblazer and changemaker herself, would be proud to see our impact being acknowledged through the Doritos SOLID BLACK program. This donation from Doritos SOLID BLACK and Frito-Lay will help the Lucille’s 1913 community farming program to fight food insecurity and bring more nutritional and fresh foods to underserved populations."
The new flavor is another example of Doritos' commitment to spotlighting Black creators and Changemakers. The exclusive packaging for Doritos Spicy Pineapple Jalapeno was designed by Mz. Icar, an anonymous art collective comprised primarily of Black women who explore the histories and future of women and people of color through art. The design, which represents growth and prosperity, is meant to inspire Black Changemakers to thrive.
"This is the second year that we’ve had the opportunity to share a message through the brand’s SOLID BLACK packaging," the Mz. Icar artists said. "In this year’s design, we centered the artwork around the concept of thriving, which means to grow, prosper and flourish. We channeled these concepts into this piece and offer it as a hope for the present and future."
Doritos Spicy Pineapple Jalapeno is available for a limited time beginning Monday, July 24, through October at stores nationwide and for purchase online through Snacks.com. The flavor follows Doritos' new commercial dedicated to amplifying and showcasing the impact of the 2023 Black Changemakers.
With this new flavor, Doritos is doing their part to support Black Changemakers and fight food insecurity in their community. By working together, we can all make a positive difference in the world.
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