September 13th 2023.
Castrol India Limited has made changes to its senior management personnel by appointing Priyanka Ghosh as its new vice president and head of industrial sales. Ms. Ghosh will be taking up her new role on November 1st.
Ms. Ghosh holds a Bachelor’s degree in Architecture from BIT Mesra and an MBA from National Institute of Industrial Engineering - NITIE. She has a successful track record in driving revenue growth for various industries, including automotive, e-commerce and lubricants.
Ms. Ghosh began her career in 2006 at Maruti Suzuki India Limited as a Management Trainee, where she handled sales in eastern India. Since then, she has gained significant experience in local and global teams, having worked with companies such as Castrol and Amazon. Her roles have covered a broad range of traditional and online businesses, including Sales and Business Development, Marketing, Vendor Management, and Route to Market. At Amazon, she worked on acquiring and growing cross-category vendors in the European Union to ensure a strategic and profitable selection. She was also actively involved in boosting B2B marketplace growth in India through a hybrid business model.
At Castrol India Limited, Ms. Ghosh started out as a Regional Manager, expanding the network of independent workshops in the West and South regions. She then shifted to the role of Franchise Workshop/OEM Marketing Manager, where she developed attractive offers to show the brand's value and gain a competitive edge in the market.
Since 2021, Ms. Ghosh has been leading Route to Market Transformation in Castrol India Limited. In this capacity, she has been instrumental in driving growth, increasing distribution, and strengthening brand advocacy through a large on-ground sales team. She has also been constantly looking for new opportunities and formulating data-driven strategies that have enabled market expansion and growth.
Castrol India has also signed an agreement with Mahindra Insurance Brokers to provide auto service workshops for Castrol.
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