May 20th 2024.
When it comes to achieving success in the business world, having a co-sign from Cardi B can make all the difference. This was proven when a Korean instant noodle maker experienced a significant surge in their stock after the rapper posted about their product on social media.
It all started when Cardi B shared a TikTok video with food review influencer Keith Lee, where they tried out Samyang Food Co.'s signature buldak noodles. The pair acknowledged the noodles' viral popularity, with Cardi B even sharing the lengths she went through to get her hands on the coveted product.
"I've been seeing these Buldak carbonara-flavor noodles all over TikTok, all over social media," said the Grammy winner. "I drove 30 minutes, well somebody drove me, to a H Mart so I can finally get it."
Together, they followed the viral concoction's recipe, which involves mixing in mozzarella cheese and milk. However, they weren't huge fans of the spicy meal themselves. Despite this, Cardi B's unsponsored social media promotion had a massive impact on the company's stock, which saw a record-high increase of 30 percent. This surpassed their longtime rival NongShim Co. and resulted in a new market valuation of $2.5 billion, as reported by Fortune.
But the impact of Cardi B's post didn't stop there. It also led to a 50% jump in sales for the instant noodle product and contributed to a tripled first-quarter profit compared to the previous year, with the company earning $59 million during that timeframe.
Currently, the pink-packaged product can be found on the shelves of major retailers such as Walmart and Costco. However, with its growing success, Samyang has plans to expand to other grocers in the near future. They have also released a less spicy version of their flagship ramen, making it accessible to a wider audience of U.S. consumers.
Cardi B is well aware of her influence on social media and has the partnerships to prove it, having worked with companies like NYX cosmetics, McDonald's, and Nike as a media personality. While there has been no news of a collaboration between Samyang and the rapper, fans can't help but wonder what other exciting things may be in store for the two.
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