May 8th 2024.
Cardi B and Sha'Carri Richardson are teaming up to make a splash in the world of advertising. The talented rapper and the promising Olympic athlete are the stars of NBCUniversal's latest campaign for the 2024 Summer Olympics. The highly anticipated commercial, titled "When Sha'Carri met Cardi," debuted during NBC's Kentucky Derby broadcast on May 4th. It's a two-minute clip that shows the two women bonding over a little self-care, getting their nails done together.
As the commercial begins, we see Cardi eagerly awaiting Richardson's arrival at her door. She can't contain her excitement as she exclaims, "I've been dying to meet you, and I've been dying to talk to you." Richardson responds with equal enthusiasm, saying, "No, seriously, like, have a deep, real conversation. Not just surface level stuff, let's really get to know each other."
During their nail appointment, Cardi asks Richardson about her preparation for the Summer Games. She's curious about how often she trains and for how many hours. Richardson opens up and shares some insight into the grueling schedule of an Olympic hopeful. She explains that her "nine to five" job is to train on the race track, and she puts in countless hours to perfect her craft. But for her, it's all worth it in the end. She says, "It's worth the hard work, it's worth the sacrifices. In those moments, it shows that this is why I do what I do."
Richardson is determined to make her mark on the world stage in track and field this year. She's not letting anything stand in her way, not even the disappointment of being disqualified from the previous Olympic Games in Tokyo due to a positive cannabis test. She boldly proclaims, "I have no plans of letting life, adversity, or any obstacles stop me from being in Paris."
As the conversation continues, the duo discovers that they share a love for Paris. Richardson even invites Cardi to come and watch her compete in the Games. The commercial ends with a heartfelt moment between the two women, showing their genuine admiration and respect for each other.
In a press statement obtained by Forbes, NBCUniversal's CMO Jenny Storms explained the decision to pair Cardi with Richardson. She said, "With the Paris Olympics quickly approaching, we are continuing our push to create combustible moments that will break through the clutter and resonate across multiple audiences. Pairing Sha'Carri with Cardi was a natural fit. They are both titans in their respective fields, mutual fans of each other, and share many common interests. Audiences across sports, music, and pop culture will gravitate to their genuine affection and respect for each other."
But the conversation doesn't end there. Viewers can look forward to more parts of the commercial being released soon. And of course, the real action will kick off on July 26th when the Olympics begin in the beautiful City of Lights. With these two powerful women leading the charge, it's sure to be an unforgettable event.
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