February 23rd 2024.
In an exciting move that merges the worlds of high fashion and professional sports, iconic retailer Brooks Brothers has announced a partnership with New York Knicks point guard Jalen Brunson. According to WWD, the deal will see Brunson serve as an ambassador for the brand, showcasing their signature tailored clothing at select NBA games and other events. This collaboration is set to bring Brooks Brothers' classic style to the forefront of the league's prominent fashion stage.
Brooks Brothers CEO Ken Ohashi expressed his enthusiasm for the collaboration, stating, "For over two centuries, Brooks Brothers has been dressing legends, and we are thrilled to welcome Jalen Brunson to the Brooks Brothers family. Jalen embodies the same values of sportsmanship, dedication, and optimistic spirit that represent our brand, and we are incredibly proud and happy to celebrate his talent."
The announcement comes on the heels of Brunson turning heads at the NBA All-Star Game on Feb. 19, where he donned a Brooks Brothers 1818 suit. This decision to sign an NBA player as an ambassador marks a new venture for the longstanding retailer, known for its timeless and sophisticated menswear.
Jalen Brunson, a seasoned professional with six years in the league, has made history as the first NBA player to achieve an impressive statistical feat - recording 50 points, five rebounds, five assists, five steals, and five three-pointers in a single game. Beyond his on-court accomplishments, Brunson is also recognized for his philanthropic efforts. In 2022, he founded the Second Round Foundation, which aims to promote equity for young people through initiatives in education, sports, and community engagement.
Sharing his excitement about the partnership, Brunson stated, "I am thrilled to join the Brooks Brothers family. When I think of authentic American style, Brooks Brothers is at the top of the list. It is a brand I have long admired and have worn for some of the most personal milestones in my life."
Brooks Brothers, synonymous with classic American style, has previously enlisted ambassadors from various fields, including renowned musician Wynton Marsalis. However, Brunson's signing marks the brand's entry into the realm of professional basketball, adding a new dimension to its roster of high-profile partnerships.
In addition to this collaboration, Brunson has also been making a difference off the court. He recently hosted a charity golf classic to fund youths' dreams of success through his Second Round Foundation. This partnership with Brooks Brothers not only showcases the brand's commitment to excellence but also highlights Brunson's passion for making a positive impact in the community. Together, they are a powerful force, representing the best of fashion and sports.
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