January 1st 2025.
British Airways has some exciting news for its loyal customers! Starting April next year, major changes will be made to their loyalty programme. The airline will be switching from their current tier points system, where status is earned based on the number of miles flown, to a spending-based points structure. This means that customers will now earn points for every £1 spent on eligible purchases such as plane tickets, seat selection, and extra baggage.
Under the new rules, customers will need to earn a certain number of points in a year to achieve different levels of status. For example, to reach BA Gold status, customers will need to accumulate 20,000 points, a significant increase from the previous requirement of 1,500 points. The Silver level, which offers perks such as lounge access and free seat selection, will now require 7,500 points instead of 600. And for Bronze status, which includes benefits like priority check-in and boarding, customers will need to earn 3,500 points, a big jump from the previous 300 points needed.
But that's not all. British Airways is also introducing milestone benefits, allowing members to unlock rewards as they reach each new tier. They are also offering bonuses for those who use a BA American Express Premium Plus card or purchase sustainable aviation credits. The opportunity to earn tier points on BA Holiday packages will now be unlimited as well, giving customers the chance to potentially earn status with just a few purchases.
While some customers may not be happy with the changes, as they feel it focuses more on spending rather than rewarding frequent fliers, existing members need not worry about losing their accumulated points. British Airways has confirmed that any bookings made for travel will still earn points based on the current system. This news has been well received by members, with many expressing their excitement for the changes.
Colm Lacy, British Airways’ Chief Commercial Officer, stated that these changes were made based on feedback from their members and are a reflection of their changing travel needs. He also highlighted the positive change of better rewarding customers who book through British Airways Holidays and making it a permanent part of their loyalty programme.
So, for all the frequent flyers with British Airways, what are your thoughts on the changes? Share your opinions with us! These changes will be implemented in April next year, so get ready to start earning points for your next trip with British Airways.
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