December 14th 2024.
It's that time of year again - the holiday season. And what's Christmas without a box of Celebrations? But let's be real, we all have our favorites and not-so-favorites. Admit it, you've probably found yourself picking around the ones you don't like, secretly hoping someone else will take them off your hands.
For years, Bounty has been the scapegoat of the box, with many turning their noses up at the chocolate-covered coconut treat. But, to everyone's surprise, new research has revealed that Bounty is no longer at the bottom of the box. In a survey of 4,000 people, Mars was voted as the least popular, with only 18% selecting it as their favorite.
Taking the top spot as the best of the bunch is Maltesers, with a whopping four out of ten people choosing the malty chocolate treat as their number one. Coming in a close second is Galaxy, with 34% of people choosing it as their favorite. And let's not forget about the caramel version of Galaxy, which ranked third, and Snickers, which came in at fourth place.
But where does Bounty fall on the list? Surprisingly, it lands in the middle at fifth place. Not too shabby for a chocolate that has a controversial reputation. Twix and Milky Way follow close behind, with Mars being the least favorite among most people in the UK. However, in Belfast, it seems that Mars is a fan favorite, with a whopping 91% of people claiming it as their top choice.
This new research was commissioned by Celebrations themselves, and it also revealed that 14% of people believe that Christmas just wouldn't be the same without a debate over which chocolate reigns supreme from the box. And let's not forget the "first pick" debate that often arises once the packaging is opened. A third of people admit to having a specific chocolate they target as soon as the box is opened, while more than a tenth of families have disputes over who gets the first pick.
But not to worry, 20% of people believe that everyone should have the chance to choose one chocolate before anyone can go in for seconds. It seems the love for Celebrations runs deep, with fans even expressing their disappointment earlier this month with the brand's Advent calendars. Many took to social media to express their frustration with Bounty being behind the first, second, and third door of the calendar.
It's no secret that Bounty has had its fair share of haters, with a survey in the past declaring it as the worst chocolate in the Celebrations tub. In fact, 39% of Brits would support getting rid of Bounty bars from the box altogether. But let's remember, it's all about personal preference. So, whether you're Team Maltesers or Team Mars, let's just enjoy the festive season and all the delicious chocolates it brings. And who knows, maybe Bounty will surprise us all and become a favorite for some this year. After all, it's the season of miracles. Do you have a favorite chocolate from the Celebrations box? Share your story with us by emailing us.
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