August 29th 2023.
President Joe Biden is committed to defending democracy and personal freedoms throughout his 2024 reelection campaign. However, many Black voters remain skeptical about his efforts to ensure progress is made in a timely manner.
Terrance Woodbury, the founding partner and CEO of HIT Strategies, notes that while Black voters like Joe Biden, they are still frustrated. This is both because of the state of politics and Biden's ability to fix it.
Biden has achieved many notable successes in his term, including decreasing historic unemployment rates and investing nearly $7 billion in resources to support historically Black colleges and universities. Despite this, strategists say that Democrats will need to do more to appeal to Black voters by improving communication.
A CNN poll revealed a decline in approval of Biden's overall performance among people of color, including a 6-point dip among Black adults and a 9-point decline among Hispanic adults.
Furthermore, Biden signed into law the Emmett Till Anti-Lynching Act after more than 100 years of failed attempts. He also signed an executive order to improve police accountability and criminal justice practices. However, Black voters remain disappointed as Democrats have yet to deliver concrete results on voting rights protections, major police reform, and potential reparations for slavery.
Woodbury argues that the barrier is not convincing Black voters to like Biden, but rather convincing them that government works. This can be done by showing how the government can make people's lives better. While Biden signed an executive order to expand access to the right to vote, the voting rights bill named after the late Rep. John Lewis was blocked in the Senate.
Dominik Whitehead of the NAACP also notes that while unemployment numbers are low, it is important to ensure that these jobs are closing the wealth gap in the country. Additionally, Black families and loan borrowers were optimistic about Biden's effort on student loan forgiveness, but this was blocked by conservatives in the Senate and Supreme Court.
In order to make further progress, Biden's administration announced a $25 million ad campaign targeting Black voters. With this effort, Biden hopes to achieve better communication and better results for the Black community.
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