January 20th 2024.
The billionaire behind Ineos has recently made a major move for the Red Devils, securing a major victory for their team. Sir Jim Ratcliffe, who had previously bought a 25% stake in Manchester United, has successfully poached Omar Berrada from their rivals Manchester City. Berrada will now take on the role of the club's new chief executive.
The search for a new permanent CEO began when Richard Arnold announced his departure from the club towards the end of last year. In the meantime, Patrick Stewart has been serving as the interim CEO. While the Glazers still hold the majority ownership of United, the decision for a new CEO has been primarily led by Ineos. This is due to their 25% stake in the club, giving them control over sporting matters.
There have been various names linked to the position, but it seems that Ineos has finally settled on Berrada. The Athletic has reported that this is a significant achievement for the club. Berrada, who has been a part of Manchester City's leadership since 2011, has previously worked with Barcelona and served as the club's commercial director. He has since climbed the ranks and was most recently the chief football operations officer at City Football Group, which oversees multiple clubs including Manchester City.
It is worth noting that it was Ineos, not the Glazers, who identified and pursued Berrada for the role. However, the Glazer family has endorsed the decision, making it a joint effort. Berrada's departure from Manchester City has been confirmed through a statement released by the club. In the statement, they express their understanding of his decision to seek new challenges and wish him the best in his future endeavors.
Ratcliffe's deal for United still needs to be ratified by the Premier League, but he is already making his mark on the club. The deal, which has flown under the radar, speaks volumes about Ineos' operations behind the scenes. Berrada's appointment is a testament to his track record in football and his business acumen. He played a crucial role in negotiations for Erling Haaland in 2022 and has been instrumental in the success of City's youth academy.
Berrada's expertise in both football and business makes him the perfect fit for United. He will oversee executive leadership in both areas and will also be given a seat on the board of directors. An official announcement from United is expected to be made soon, solidifying Berrada's position as the new chief executive.
In other news, it has been reported that Ed Woodward, the executive vice-chairman of Manchester United, will receive a significant windfall from Ratcliffe's deal. Additionally, the club is open to offers for Harry Maguire as they add Matthijs de Ligt to their list of transfer targets. It seems that exciting changes are on the horizon for the Red Devils, and fans are eagerly anticipating what the future holds.
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