August 21st 2024.
The iconic Beyoncé has recently unveiled her very own whisky brand, created in collaboration with a renowned Scotch expert. This exciting venture was made possible through her partnership with Moët Hennessy, a subsidiary of luxury goods giant LVMH. The whisky, named SirDavis, is a tribute to her great-grandfather, Davis Hogue, a farmer and moonshiner who operated during the Prohibition era in the American South. Hogue was known for hiding his whisky bottles in the knots of cedar trees, allowing his loved ones to discover and enjoy his homemade spirit.
It was after learning about her great-grandfather's fascinating story that Beyoncé decided to embark on this new journey. With the help of Moët Hennessy's master distiller, Dr. Bill Lumsden, a five-time International Whisky Competition Master Distiller of the Year, SirDavis was carefully crafted. Dr. Lumsden, who is renowned for his work on prestigious Scotch whisky brands such as Glenmorangie and Ardbeg, was instrumental in creating the perfect blend for Beyoncé's brand.
In an interview, Beyoncé shared her inspiration behind SirDavis, stating that she has always been drawn to the power and confidence that comes with drinking quality whisky. She wanted to share that feeling with others and pay homage to her great-grandfather through this new venture. She also mentioned that discovering her family's moonshining roots felt like destiny, further fueling her passion for whisky.
Beyoncé is not the only celebrity to venture into the world of whisky. She joins the ranks of A-listers such as Sir Rod Stewart, Outlander star Sam Heughan with The Sassenach, and Kiefer Sutherland in creating their own whisky brands. It is a trend that continues to gain popularity among celebrities and whisky enthusiasts alike.
The SirDavis brand boasts a bespoke mash bill, a unique blend of 51% rye and 49% malted barley, making it one of the rarest offerings in the American whisky market. Dr. Lumsden also incorporated traditional whisky-making techniques to give SirDavis a smooth and elegant mouthfeel, reminiscent of Japanese and Scotch whiskies. However, the brand retains the bold and intense flavors typical of classic American rye.
Dr. Lumsden shared his excitement about creating SirDavis, stating that they wanted to challenge the norms of the whisky category and offer something new to consumers. The brand's distinctive grain selection and secondary maturation in sherry casks resulted in a signature profile, unlike any other whisky in the market. SirDavis is a perfect combination of bold sophistication and unique flavor.
Moët Hennessy, known for its collection of luxury wine and spirits, is the parent company of LVMH, which includes famous whisky brands like Ardbeg and Glenmorangie. SirDavis has already received recognition in the spirits world, winning prestigious awards such as Best In Class for American Whiskey at the 2023 SIP Awards and a Gold Medal at the 2023 New York International Spirits Competition. The brand will be available for purchase at £79, making it a must-have for any whisky enthusiast.
Be sure to keep up with the latest whisky news and subscribe to read the latest issue of Scottish Field. SirDavis is a brand that promises to leave a lasting impression on the whisky industry, and we can't wait to see what else Beyoncé and Moët Hennessy have in store for us.
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