May 16th 2024.
Anima Iris, the luxury handbag brand curated by the talented Wilglory Tanjong, has once again been given the stamp of approval by none other than Beyoncé. The iconic Grammy Award-winning artist recently shared photos on her Instagram, showcasing one of Tanjong's gorgeous creations. With her signature confidence and style, Beyoncé rocked the bag while performing at Coachella, elevating her casual yet chic ensemble to new heights.
It was a moment of pure excitement for Tanjong, who proudly announced the sighting on Anima Iris' official Instagram account. Her post read, "ANIMA IRIS IS BEYONCÉ APPROVED... AGAIN!!" Accompanying the caption were reposts of Beyoncé herself, holding on to the bag with pride. The accessory perfectly tied together her look, which consisted of a Willie Nelson t-shirt, denim shorts, and American flag-printed platform boots and jacket.
The buzz surrounding Tanjong's brand only continued to grow when she revealed that fans could actually get their hands on the same bag. In a post on May 8, she shared, "I know y'all will ask, so YES, I'm releasing the bag we made just for Bey, and I'm naming it the Cowboy Carter ZAZA." This news was met with much excitement and anticipation from fans and fashion enthusiasts alike.
It's no surprise that Tanjong's handbag collection launch in 2020 was met with a lot of fanfare. Her designs captured the attention of thousands on social media, and her brand quickly became a favorite among fashionistas. In 2022, while pursuing her MBA, Tanjong caught the eye of BLACK ENTERPRISE, who noted her impressive revenue of over $700,000 within two years of her debut in February 2020. Her monthly earnings were projected to surpass $100,000, with a predicted revenue of over $5 million by 2023.
In an interview with CNBC, Tanjong shared her motivation behind creating her brand, saying, "I realized that there was a significant gap in the market...Women of color, and specifically Black women, have always been excluded from the luxury narrative. Building a brand that centers these women while also bringing forth African culture into the global landscape was like a bingo moment for me." It was a proud moment for her to see so many Black creators finally getting the recognition and opportunities they deserve in the fashion industry.
Tanjong's Beyoncé-approved handbag, the Cowboy Carter ZAZA, is now available for purchase online at a price of $450. The mini fold-over purse is made of 100% leather and features an interior pocket and crossbody strap. With Tanjong's undeniable talent and dedication to inclusivity and representation, it's no wonder her brand continues to captivate the hearts of so many.
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