Ayesha Curry has closed her second business, 'Sweet July', since the start of 2025.

In 2021, Curry launched Sweet July, a spot for Oakland residents to come together and find lifestyle products.

February 5th 2025.

Ayesha Curry has closed her second business, 'Sweet July', since the start of 2025.
Ayesha Curry, a successful entrepreneur and chef, recently announced that she is closing down her beloved store and cafe, Sweet July, in Oakland. This decision was made due to safety concerns, as confirmed by a post on the store's Instagram page.

Sweet July, which was opened in 2021, quickly became a popular spot for the Oakland community to gather and find unique lifestyle items. However, the store will officially close its doors on February 9th, marking the end of an era.

In the Instagram post, the store expressed their gratitude for the support and love they received from the Oakland community. They also mentioned that the decision to close was not an easy one, but it was necessary in order to prioritize the safety of their patrons and staff.

Sweet July was more than just a store to Curry, it was a love letter to the town that embraced and supported her. The store featured products from local Bay Area brands and Black-owned businesses, making it a hub for unique and meaningful items.

Despite the closure of their flagship store, Sweet July's brand will continue to thrive with new ventures on the horizon. The store's online hub will remain open for customers to shop for curated home and self-care items by Curry.

While the safety concerns that led to this decision were not specified, it is worth noting that Curry's Las Vegas restaurant, International Smoke, will also be closing this year. The chef opened the restaurant in 2019 with Chef Michael Mina, offering elevated yet inclusive barbecue dishes. However, the San Francisco location will remain open and unaffected by the closure of the Las Vegas branch.

As Sweet July bids farewell to its physical location, Curry and her team are excited for what the future holds. They invite the community to visit the store on its last day and enjoy some coffee and bread pudding. The post ended with a nod to Curry's other passion, luxury wine, as she and her sister Sydel Curry-Lee recently discussed in an interview.

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