June 24th 2024.
Alexis Morris, the talented Harlem Globetrotter, has recently made history as the first female ambassador for the popular basketball apparel and sneaker brand, AND1. As the 2023 NCAA champion, Morris's goal is to not only excel in her own career, but also to empower other women and inspire the youth to break barriers in the world of sports and streetball.
Being the brand's first and only female signee, Morris will have the opportunity to participate in community events and support initiatives that celebrate women in sports. In an interview with Footwear News, the AND1 team expressed their belief that Morris's story perfectly aligns with the brand's values and will serve as a source of inspiration for young women who aspire to play basketball.
Morris is honored to be a part of the AND1 family, stating that the brand is a "movement powered by Black people, Black culture, inner cities, and urban basketball" - all of which she identifies with. Growing up in Beaumont, Texas with limited resources, Morris had to fight for her spot on the streetball court among a group of boys. This partnership with AND1 feels like a homecoming for her.
One of the most exciting aspects of this collaboration for Morris is the opportunity to design her own signature collection while also empowering Black athletes and creators. She recognizes the importance of female representation in sports and street culture, stating that "people try to push out street culture, but it's the foundation of what started basketball. It's the swag." Her collection will also feature a more androgynous style, with Morris encouraging everyone to embrace their unique fashion sense, regardless of gender.
In addition to her partnership with AND1, Morris is exploring NIL deals under her own brand and is on the lookout for the first female athlete to join her team. She is also excited about the possibility of joining the WNBA, after being drafted by the Connecticut Sun in 2023, but ultimately making her pro debut as a Harlem Globetrotter in February 2024.
Joining the WNBA would be a dream come true for Morris, as it has always been her childhood dream to play in the league. She hopes that the WNBA will embrace the street culture vibe and all the streetball moves she has mastered during her time with the Harlem Globetrotters.
It is clear that Morris's talent and determination have paved the way for her success, and she hopes to continue to inspire others, especially young girls, to pursue their passions and break through any barriers in their way. With the WNBA seeing record-breaking attendance within the first month of the season, the future looks bright for female athletes like Morris.
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