Advice for aspiring fashion designers: focus on one step at a time, don't try to do too much all at once.

LaQuan Smith offered inspiring guidance to the next generation of fashion designers on how to build their brands. During SHEIN's first-ever Design Summit, he encouraged them to grow slowly and graciously, and to focus on understanding their target audience and developing a strong brand identity.

(Image Source: https://www.blackenterprise.com)

Artists and Designers at SHEIN X Design Summit: Virisa Yong/BFA courtesy of SHEIN His advice: “Don’t take on too much at once, figure out the identity of your target audience, and determine the ethos of your brand - what does it represent? What is the takeaway if someone wears your item?” With SHEIN's incubator program, 500 more aspiring designers will be empowered and amplified in the coming year.

LaQuan Smith, the luxury fashion designer and founder of womenswear clothing brand LaQuan Smith, LLC, gave valuable advice to the next generation of fashion designers during SHEIN's first-ever Design Summit. This inspiring event provided hundreds of aspiring artists and designers with the opportunity to engage with industry leaders and take their brands to the next level with SHEIN's flagship incubator program. To date, the program has already empowered and amplified 1,500 U.S.-based designers, and is now looking to onboard 500 more in 2023.

(Image Source: https://www.blackenterprise.com)

Artists and Designers at SHEIN X Design Summit: Virisa Yong/BFA courtesy of SHEIN



Smith's four key pieces of advice to the next generation of fashion designers included encouraging them not to spread themselves too thin before getting their brands off the ground. He advised them to take it slow and steady and to understand the ins and outs of what works and what doesn’t. He also suggested they figure out the identity of their target audience, as well as the brand DNA and ethos of their brand - what does it mean if a woman wears their item or piece? What kind of car is she driving? Where is she traveling to?



By taking Smith's advice, the next generation of fashion designers has the potential to make a positive change in the industry and lay the groundwork for a successful future.

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