A banana taped to a wall went viral and ended up being worth $2.3 million.

Visit a store and you can usually purchase a banana for under $1, but not at this specific store.

November 17th 2024.

A banana taped to a wall went viral and ended up being worth $2.3 million.
Imagine walking into a supermarket and being able to easily purchase a banana for less than a dollar. It's a simple and commonplace item, right? But what if I told you there was a banana that was recently sold for over a million dollars at an auction in New York? Yes, you read that correctly – a banana duct-taped to a wall was sold for an astonishing amount of money.

The banana in question is part of a piece called "Comedian" created by Italian artist Maurizio Cattelan. It first gained attention when it was displayed at the Art Basel Miami Beach fair in 2019 as one of three editions. People were immediately drawn to this unconventional artwork, sparking a lot of discussion and speculation.

Many questioned whether it was a prank or a commentary on the state of the art world. In fact, another artist went so far as to remove the banana from the wall and eat it. But don't worry, a backup banana was brought in. The crowds of people wanting to take selfies with the banana became so overwhelming that the piece had to be taken down. However, it still managed to sell for prices ranging from US$120,000 to US$150,000 at the Perrotin gallery.

And now, this conceptual artwork is expected to sell for even more at Sotheby's auction on November 20, with an estimated value of US$1 million to US$1.5 million. David Galperin, the head of contemporary art at Sotheby's, describes it as a thought-provoking and profound piece.

According to Galperin, Cattelan is using "Comedian" to reflect and challenge the contemporary art world. It raises questions about how we assign value to artwork and what we consider to be art. And while the title of the piece may suggest that it's not meant to be taken seriously, there's more to it than meets the eye.

Chloé Cooper Jones, an assistant professor at Columbia University School of the Arts, believes that the context of where the piece was first displayed is important. It was at an art fair, surrounded by wealthy art collectors and sure to garner a lot of attention on social media. This could suggest that the artwork was a dare of sorts for collectors to invest in something absurd.

But Cooper Jones also sees a deeper meaning behind "Comedian." Cattelan is often referred to as a "trickster artist," but his work often delves into dark and thought-provoking topics. This piece, in particular, touches on the dark history of bananas and their involvement in imperialism, labor exploitation, and corporate power.

If "Comedian" is meant to make people think about their role in these exploitative systems, then it becomes a more powerful and meaningful piece of art. It's not just a gimmick or a way to poke fun at the rich, but a tool for self-reflection and social commentary.

It's interesting to note that this banana is being auctioned off at the same time as a Claude Monet painting from his famous "Water Lilies" series, which is expected to sell for around US$60 million. When asked to compare the two pieces, Galperin points out that impressionism wasn't considered art when it first emerged. He believes that great and meaningful artworks often provoke discomfort and challenge the status quo.

In this fast-paced and ever-changing world, it's important to take a step back and question the things we take for granted. And in this case, a banana duct-taped to a wall is doing just that. Who would've thought?

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[Generative AI is experimental.]

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