October 24th 2023.
A$AP Rocky, the 35-year-old rapper, designer, and significant other to Rihanna, is set to take on a groundbreaking role in the creative direction of the Puma and Formula 1 collaboration. Puma announced their partnership with the world of motorsports back in May, and it looks like they have found the perfect individual to make it come alive.
Rocky is set to spearhead the creative direction of the F1 collaboration, which aims to explore the intersection of streetwear and motorsport. He is tasked with curating distinctive clothing capsules, and producing visuals and video content for the brand.
The rapper made a statement regarding his appointment, saying, “Working with brands as iconic as Puma and as innovative as F1 has been truly inspiring. When the world sees what we’re doing, I believe a shift will happen with how brands approach taking risks and working with diverse creatives.”
Fans of this exciting collaboration can look forward to an “extremely limited” Puma and F1 apparel and accessory collection, and future capsule collections that coincide with F1 races, starting with the Miami event next year.
It looks like partnerships are the thing to do in Rocky and Rihanna’s household. After all, the global pop and fashion superstar previously teamed up with Puma for a Fenty x Puma venture. We can’t wait to see how this new collaboration will turn out.
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