October 12th 2023.
Capturing and engaging an audience is the dream of most marketing and promotion professionals. It can be challenging to come up with something new and exciting that will get people to take action, especially in the internet age. However, by using emotions and trying something out-of-the-box, it is possible to create something memorable and effective.
One of the most successful ad campaigns was TNT’s “Push to Add Drama” button. Pedestrians and drivers were surprised with fights, accidents, and bikini babes on bikes when they pushed the big, red button. This campaign successfully used shock and awe, two emotions that are very useful in advertising.
Many other examples of creative and successful ad campaigns exist. For example, the Staedtler poster ad featured a pencil where the tip was a cathedral, implying that all big things built start with a pencil sketch. This creative visual advertisement won a gold and silver award for illustration in the 2013 Andy Awards.
On the other hand, IKEA pushed the envelope in space-saving ideas by creating an ad banner about their smallest IKEA store. This banner included a visual representation of all their merchandise in the store, allowing customers to browse, choose, and purchase items.
Science World also created a compelling ad campaign by featuring eye-catching billboards with obscure but interesting facts. This campaign was successful in sparking people’s interest in science.
Games are also a great way to reinforce a message and keep the fun alive. Melbourne’s Metro Trains Dumb Ways to Die is an example of this. It was an animated video with a catchy tune featuring cute characters coming to a sticky end. It was so successful that it spawned a slew of games for Android and iOS.
Finally, local ads can be effective. By featuring something local and interesting on a website and using geographical hashtags, it can be easier to get the attention of the target audience. Additionally, running an off-the-wall photo or video contest on social networks is a great way to get people to take action. Werkshop’s yoga challenge is a great example of this.
Catching and keeping the attention of your audience is the holy grail of marketing and promotion professionals. All too often, it feels like we've reached a wall and are unable to come up with something new. However, the Internet has presented us with a unique opportunity: anyone can try out a creative idea without having to invest a large sum of money.
Two emotions that are particularly useful in advertising are shock and awe. Ads that make people stop in their tracks and think, "Wow, that's different" can go a long way in terms of effectiveness. After all, some of the most successful ad campaigns started as something totally unexpected.
Here are fifteen game-changing advertising ideas that you can draw inspiration from.
First, you can create drama with a single button. TNT, an international TV channel, created an ad campaign involving a big red button and a sign saying “Push to add drama”. When passersby pushed the button, they were treated to a series of elaborate setups, culminating in a drop-down banner ad for the TV channel. The takeaway is that buttons, be they virtual or physical, can be powerful triggers.
Another idea is to use scale to your advantage. Staedtler, a German stationery company, designed a poster in 2012 featuring a pencil where the tip is a cathedral - a powerful visual image to draw in their target market. This poster went on to win the gold and silver award for illustration in the 2013 Andy Awards.
On the other hand, you can also create impact with something small. IKEA pushed the envelope in space-saving ideas by creating an ad banner about their smallest store. It featured a visual representation of all their merchandise and enabled people to browse and buy directly from the banner.
If you want to get people interested in your brand, you can post content about obscure yet interesting facts. For example, Science World and Rethink Canada created a series of billboards featuring comments such as “Bees can recognize faces”. Researching for these facts may be tedious, but it's well worth it.
You can also develop a game for your business. It doesn't have to be complicated - Melbourne’s Metro Trains Dumb Ways to Die is an animated video with a catchy tune featuring cute characters. It spawned a slew of games for Android and iOS shortly after its release.
Another idea is to feature something local and interesting on your website. You can use geographical hashtags to make it easier for people to find you. As an added bonus, local ads are usually well-received by the community.
Finally, you can also run an off-the-wall photo or video contest on social networks. For example, Werkshop partnered with Instagram influencers to host a yoga challenge in March 2018. Participants were required to take daily photos of their practice and tag the brand in their Instagram posts. This is a great way to engage your target audience in a fun and effective way.
These are just a few ideas to help you capture and keep the attention of your audience. With the right combination of creativity and innovation, you can create an ad campaign that stands out and helps you sell more.
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