October 12th 2023.
Omnichannel advertising is not a new concept, and you’re certainly aware that advertising across multiple channels yields higher ROI. However, the tricky part is to decide which channels to invest your advertising budget in. All advertisement channels promise great results, and they are indeed effective. Popular advertisement channels such as Instagram Ads, Facebook Ads and AdWords have been successful for many businesses.
But trends in the advertising industry are constantly changing, and you should stay up-to-date with the latest news to avoid wasting your budget. To that end, here is a list of five paid advertising channels you should be utilizing in 2019. We have also included a pro tip to help you generate ad creatives in order to sell more.
1. Pinterest influencer marketing
Instagram is an obvious choice for influencer marketing, as it has been yielding great ROI for many brands. However, Pinterest is another powerful platform worth considering. It has numerous influencers that reach millions of users on a daily basis. A prime example is Paula Coop McCrory, who has over 4 million followers and 750 thousand monthly viewers. This is a great opportunity to generate millions of impressions every month.
Moreover, Pinterest has made it easier to track ROI on its platform; they released an API last year. However, it is still important to use an analytics platform that is completely transparent and unbiased, such as Finteza. This tool allows you to monitor the quality of traffic from each campaign.
2. Advanced Shopping Campaign strategies
Google remains one of the most powerful advertising channels, as millions of shoppers usually start their journey from it. Product listing ads can be incredibly effective if you use the right strategies. Josh Brisco, senior retail search manager at CPC Strategy, states that building an advanced Shopping campaign strategy helps your products appear more in search results.
In order to maximize the effectiveness of Shopping campaigns, you need to ensure that your product feed meets Google’s specifications, use keywords and titles that your target consumers search for, use high-resolution pictures and visuals, implement smart bidding strategies, and add discounts to your listed products.
3. Attention-driven affiliate marketing
Affiliate marketing is similar to influencer marketing, as it involves paying brands or influencers to promote your product or service to their audience. The key is to find the audience that is already paying attention to your brand, as this will guarantee greater ROI. To take advantage of affiliate marketing, you should collaborate with the right influencers and ensure that your product is of the highest quality.
Omnichannel advertising has become increasingly popular in recent years, and for good reason: it yields a better ROI than traditional advertising. But when it comes to deciding which channels to invest in, it can be tricky.
There are several channels that are effective for advertising, such as Instagram Ads, Facebook Ads, and AdWords. However, trends can change quickly in this realm, so it is important to stay up-to-date.
To help you out, here is a list of five paid advertising channels you should consider in 2019:
1. Pinterest Influencer Marketing
Instagram influencers are a great choice for advertising, and many brands are already taking advantage of this. But don't forget about Pinterest! Its influencers can reach millions of consumers daily and have the potential to create millions of impressions per month.
Plus, Pinterest has made it easier to track the ROI of your influencer marketing campaigns with an API, so you can get a better idea of what's working and what isn't. However, it's important to have an unbiased report of your campaigns, so consider using a platform like Finteza for additional insights.
2. Advanced Shopping Campaign Strategies
Product listing ads on Google are still a powerful way to reach potential customers, as many people start their shopping journeys there. To maximize your success, you will need an advanced Shopping campaign strategy. This includes improving and refreshing your product feed to meet Google's specifications, using relevant keywords and titles in your product descriptions, and using high-res pictures and visuals, bidding strategies, and discounts.
3. Attention-Driven Affiliate Marketing
Affiliate marketing follows the same concept as influencer marketing: a brand pays an influencer to promote their product or service to their audience. It's a great way to reach people who already have your target audience's attention, and with the right strategy, you can get great results. Make sure you have a well-defined plan in place that outlines how you will work with affiliates, as well as metrics to track the success of the campaigns.
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