July 5th 2024.
It is with heavy hearts that we announce the sudden and unexpected passing of a beloved YouTuber, Pretty Pastel Please, at the young age of 30. Known to her fans as Alex or Alexandra, this Australian social media star captured the hearts of many with her fashion videos, product reviews, and travel vlogs on YouTube and Instagram. The devastating news was confirmed through a post on her Instagram account last Friday.
The announcement read, "We come to you today with a devastating announcement. It is with a heavy heart that we must inform you that Alex, known to many as Pretty Pastel Please, has passed away. Her passing was sudden, unexpected, and devastating to all who knew her. This is a shock to us all, and her family and friends have requested privacy as they navigate their grief. We kindly ask that you respect their wishes and give them the time and space to heal."
A memorial will be held on both Instagram and YouTube for Alex's fans to pay their respects. The statement also urged anyone who may be affected by her death to reach out for help. A cause of death has yet to be confirmed, but it is evident that Alex's passing has left a deep void in the hearts of many.
Alex's struggles with mental health and the impact of social media trolls were no secret to her followers. In 2023, she went through a divorce and openly shared her journey with mental health in recent years. She wrote, "What a difference 5 months makes, when you remove yourself from a situation that was slowly killing you." Despite facing hurtful remarks online, Alex remained open and honest about her struggles, encouraging others to be kinder.
In a post from December 2022, she admitted, "I'll admit it now, I don't handle criticism well. I'm not cut out to handle reading negative things about myself. I can see a thousand positive comments and forget them all the moment someone says they don't like me." However, she made it clear that she would not let the negativity stop her from having a presence online.
Fans have flooded social media with tributes and messages of love for Alex. One fan wrote, "My heart is in my stomach. I'm so saddened by this news. Praying for her family. I can't believe this. I loved her so much. She was my comfort person to watch." Another fan added, "This is devastating. To her family, I am so sorry. Your daughter brought so much joy to millions."
Others have shared their memories and expressed their gratitude for Alex. "I am SO devastated to see this. Been following Alex for many years, and she was so genuine and kind. She had a pure heart. RIP Alex - you will very much be missed. Thank you for being so brave and sharing your real life these last several years - you helped others more than you know."
If you have a celebrity story, video, or pictures, please don't hesitate to reach out to us. You can email us, call us, or visit our Submit Stuff page. We would love to hear from you and share your story. Let us continue to remember and honor the life and legacy of Pretty Pastel Please. Rest in peace, Alex.
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