October 27th 2025.
At just 13 years old, Coco Granderson knows the importance of a good skincare routine. So much so that she has taken matters into her own hands and created her very own skincare line, Yes Day. With the support of a well-known industry expert, Coco has been able to bring her vision to life.
That expert is none other than chemist Ron Robinson, who is already known for helping Hailey Bieber launch her own skincare brand, Rhode. As a cosmetic chemist, Robinson played a crucial role in developing the formulas for Rhode's signature products. And after the brand was acquired by e.l.f. for a whopping $1 billion, Robinson has continued to use his expertise to partner with other successful brands, including a Black-owned skincare brand.
According to AfroTech, Robinson is not only a co-owner of Yes Day, but he also has an equity stake in the brand. Yes Day officially launched at the beginning of October, introducing its first batch of products, including the Float Foam Cleanser, Whip Dream Moisturizer, and Lip Sweetie Lip Mask. Coco herself proudly showed off the products, which are designed to appeal to both young girls and adults with their helpful ingredients and eye-catching packaging.
Coco's inspiration for starting her own skincare line came from a lack of options for her teenage demographic. She noticed that many brands either didn't cater to young people or didn't offer products that were both effective and appealing. "I want to launch a brand because I was like, 'No one's making skin care for kids, and if they are, it doesn't tick the box, because either it's not cute or it doesn't actually help,'" Coco explained to Glossy.
Her determination and passion caught the attention of Robinson, who saw the potential in Coco's idea to diversify the skincare industry. Yes Day's formula includes beneficial ingredients like probiotics, centella asiatica, and antioxidants, but its main focus is to provide a safe and engaging way for young people to take care of their skin.
"I wanted to help these young consumers build a healthy routine around maintaining their barrier, hydrating, protecting their skin, and giving them that glow," Robinson shared. But Yes Day is not just about skincare; it's also about uplifting young people and creating a sense of community. With dreamy product names and an affordable price range of $15 to $26, the brand is truly made for its target audience.
As Coco makes her mark in the beauty world, she also wants to empower other teenage girls to feel confident and connected through skincare. "Skincare is my self-care," she wrote on the brand's website. "YES DAY is for me, my friends, and people like us who want to live their boldest, baddest lives. Full of positivity, free of worries."
It's inspiring to see such young entrepreneurs like Coco breaking barriers and paving the way for a more diverse and inclusive beauty industry. And with Yes Day, she's proving that age is just a number when it comes to making a difference and achieving success.
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