July 2nd 2024.
It's not surprising that streamers choose to run ads on Twitch. According to popular Twitch streamer xQc, he makes a whopping £4,750 every single day just from running ads on his stream. And if he were to stop, he would miss out on millions of dollars every year.
In fact, the top content creators on platforms like YouTube and Twitch make more money in a year than most people could ever dream of making in a lifetime. This is thanks to various sources of income such as sponsorships, fan donations, and merchandise deals. But one often overlooked source of income for these creators is advertising revenue.
xQc, being one of the most popular streamers on Twitch, was able to secure a non-exclusive deal with streaming site Kick last year worth a staggering £55 million. While this may seem like an astronomical amount of money, it's important to note that advertising revenue still plays a significant role in his income. In fact, xQc revealed that he earns around £1.7 million a year from ads alone.
During a recent stream, xQc was asked by a fan to disable ads on his channel. The streamer responded by explaining that while he personally doesn't like running ads, it wouldn't make sense for him to stop. He went on to explain that if he were to go live without ads, he would lose an estimated $6,000 a day. To put this into perspective, he did a quick calculation and showed that just by removing ads for one day, he would lose around $2 million in a year. Of course, this calculation isn't entirely accurate as xQc doesn't stream every day of the year, but it still gives an idea of the impact ads have on his income.
xQc also clarified how advertising works on Twitch, mentioning that viewers should only see pre-roll ads that are "Twitch-certified." The only way to remove these ads would be to remove his partnership, which would also mean losing his subscribe button and potentially harming the overall stream experience for his viewers.
It's clear that streaming is a lucrative career for those at the top, as xQc demonstrated when he showed off his £280,000 Lamborghini on stream last year. He has also been known to be charitable towards his fans, spending £20,000 on Christmas presents for them. Despite his flaws, xQc is one of the most generous creators out there, acknowledging that his fans are a big reason for his success.
In other news, popular comedian Kevin Hart and streamer Kai Cenat have announced a collaboration for what is expected to be the biggest stream of the year. And in a controversial move, famous streamer Dr Disrespect's YouTube channel has been demonetized due to new accusations. To stay updated on all the latest gaming news and releases, be sure to sign up for our newsletter and follow us on Twitter. You can also leave a comment below or email us with any inquiries. For a more convenient way to submit letters and reader's features, check out our "Submit Stuff" page. Don't forget to read our Privacy Policy for more information. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
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