July 8th 2024.
Woolworths, the popular supermarket chain, has confirmed that Australian flags will once again be available on their shelves leading up to the Olympic Games. This comes after the company received backlash for removing the flags from their stock just before Australia Day.
The decision to not sell merchandise related to the January 26 holiday sparked controversy earlier this year, thrusting the company into the national debate about celebrating Australia Day. Some politicians, including Opposition Leader Peter Dutton, even suggested boycotting Woolworths stores in response.
Brad Banducci, the company's CEO, pleaded with customers not to take their disappointment about the decision out on retail staff. He also acknowledged that the company's communication on the issue was lacking.
However, in a recent note to staff, managers at Woolworths announced that locally-made flags will be back on their shelves in time for the Paris Olympics, which begin this month. The note stated that, "The sale of the locally-made Australian flag is timed to arrive in stores ahead of the start of the Olympic Games."
It went on to say, "We acknowledge that we disappointed many of you and our customers when we decided not to sell Australian-themed merchandise in January this year. As a proud Australian retailer, we have listened and accepted that many in the community expected us to offer customers the choice of purchasing the nation's flag when shopping with us."
In addition to the Australian flag, Aboriginal and Torres Strait Islander flags will also be available for purchase. However, there will be no Australian-themed merchandise such as thongs and stubby holders for sale. Woolworths-owned BIG W will continue to sell both flags.
Overall, Woolworths is taking steps to address the concerns of their customers and ensure that they are providing a range of merchandise that reflects the diversity and pride of the Australian community.
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