Why is customer service in India, so bad ?

The customer service in India is not up to the mark.

  1. The staff members are not trained enough and there is no one to answer the phone.
  2. The people who train the customer service agents are bad.
  3. They are always busy on their phones and don't seem to care about the customers.
  4. Lack of motivation. This is almost everyone's first job. People are always thinking about their "next", better-paying job.
  5. Poor infrastructure and poor internet connection.
  6. Customer service in India is not a high priority for most companies.
  7. Companies think that if they provide good products and services, then customers will be satisfied with that and won't need to contact customer service.
  8. The problem with this is that people want to feel like they are being heard and cared for. If you don't have a team of people who are ready to answer phone calls, email messages, and chat messages from customers, you're going to lose them as customers. A lot of companies send their customer service operations overseas, If it is done, to cut costs; the company is doomed as they have no control over the quality of the work being done there. 

A customer service representative in India can be expected to answer an average of over 100 calls per day. With the average call lasting less than 3 minutes, this means that the representatives are actually spending most of their time on hold.

The best way to improve customer service in India is by improving the infrastructure and investing more in human resources.

I made this order on Amazon India, on Oct 4th 2021. The delivery agent claims that he came here (twice) and I was not there, so the product went back to the manufacturer. Their protocol, I guess. After that, the money had to be refunded. And, I have made an insane number of calls to their customer care number, and get a different reason every time. Once, a lady told me that she was checking the records (which means that they make notes of all interactions), which is a good practice if somebody audits the work and checks if the customers are satisfied! 

The social media "team", promptly replies that I have to check my mail every time. And, does absolutely nothing else. Imagine, getting paid to do nothing. Lucky guys.

And, lastly, the "most awesome" excuse Indians have come up with, is "Blame it on other people". Amazon states that they have initiated the refund, the bank has not done its job. My angle is when I paid Amazon, and I did not get the product and they got the product back, isn't it, their responsibility to make sure the customer gets his money back? Rather than, tell the customer to call the bank?

March 22nd 2022...still have not got the refund.

 

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