This article highlights the need for a new marketing process, a change in the way we think about marketing. Marketing funnels are not going to work in an age where people have so many choices and information at their fingertips. These "funnels" have led to a situation that is often called ...

Marketing is about efficiency. You need to do your research before you invest in anything. But when it comes to marketing, there are some ideas that are just really bad, and yet they still survive. This is because marketing is about being creative, emotional, and strategic. In the market...

Freelancing. When it comes to freelance work, all you need are skills. If you're good at writing, designing, video editing, photography, or whatever, all you need to do is find some customers in your niche. You can do this by creating an account on freelance sites, or you can find clie...

Have you met someone happy with his work? Only a few. People generally don't like working under someone's direction, but they have to pay bills, forcing them to continue this frustrating job. Some people are afraid to start a business because they are worried about the money t...

Not all people running the government are assholes. Most are. But, there are always, outliers.There are always the smart people who made the wrong career choices and got stuck in the job.There will always be the people who have to take a bribe cause they have to pay somebody else.There wil...

Just saw the movie, Newton. Amazing representation of what the government does in India. Nothing.Hopefully, there will always be a few people, fighting against the "system". -kariappa.com...

I believe that marketing is part of science, part of art, and it requires that the various disciplines sit on both sides of the fence. Marketing is the purpose of influencing other people's behavior by incorporating their parent brand or organization into a product or service.There is ...

Video marketing is the use of videos to promote and sell your product or service. It is an excellent way to increase engagement on your digital channels (such as social networks), educate your customers and reach audiences through the audiovisual format. But why should you focus on...

Another objective that all Online Marketing campaigns have in common is to obtain a response from our target audience. This response, in the online medium, translates into an interaction that adds value to the strategy that we have presented. The best way to achieve this response is by...

There are many reasons for this. Many experts point to the lack of "understanding of marketing" behind it. It could be a false pricing structure. It could be due to a lack of customer demand.      In order to be successful, your product must be in demand, which mea...

Their props begin with their bulky offices, swivel chairs, and obligatory white towels, changed daily and draped on the back for unknown reasons. Red lights flash on the office doors to highlight the importance of the offices. For decades, white towels have become an undisputed symbol of b...

Tesla will be more or less his pass time/ hobby. He can, potentially, be controlling all communications in a few years. Starlink's potential is unimaginably massive. Iridium tried and failed and there were few more. But, none of them had their own rockets and Musk has reusable rockets...

Only 5.2% of students choose to return home after completing their studies, while the rest work and start families in their new countries. [Sources: 2]   The government, which has neglected the brain drain as a cause for concern for far too long, should take preventive and r...

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All websites depend on returning visitors to account for a major part of their traffic/ sales. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. People would only visit a website multiple time...

What would you do if you had a client call you at 2 am?A majority of people would "advise" not to answer, or keep the phone on silent or cut the call and message to call back during "office hours".Put yourself in the place of the client. The client does know the time! There must be some ki...

why isn't there an "exceptional sales course" from any university?Other than the fact that the "teachers" are teaching because they can not do other stuff, the main reason may be that the great salespeople are outside, selling!And, like all skills, if you don't upgrade every day, y...

We are a conscious planet. Every living being seems to understand the implications of love, compassion, and forgiveness.And there are the morons who will steal, loot and plunder, only to be replaced. But, in the long run, everything works out. The best thing about the planet is that w...

Starting a business involves many types of decisions, steps, and processes. The beginning is a big matter for the entrepreneur. You have to perform different activities to find out what you will be doing when you will do it, and how you will do it.You have to find answers to many questions...