Which type of digital advertising gets the best results?

Content marketing and organic search are the focus, but digital advertising still plays a key role in helping content get found. Successful content marketers use digital ads to boost their content.

October 15th 2023.

Which type of digital advertising gets the best results?
The character limit on Twitter makes it the ideal platform for B2C marketers.
It allows them to quickly get their message out there in a concise manner, while still being able to communicate with their target audience.
B2B marketers can also benefit from advertising on Twitter, as long as they keep the tone of the ads informal and conversational.
The bottom line
Digital advertising is blacklisted no more.
From social media to pay-per-click campaigns, there are plenty of options available to help you reach your target audience and grow your business.
Before you start any digital advertising campaign, it's important to know who you are targeting, how you plan to reach them and what platform will best suit your needs.
Once you have all that figured out, you can start generating ad creatives that will help you sell more. Fast.
Digital advertising has been pushed to the side as everyone has become so fixated on content marketing and organic search. But the truth is, even the most successful content marketers are still using digital advertising tactics to get their content found.

The digital advertising landscape is ever-changing, and mobile is taking over. Knowing where to start when it comes to digital advertising can be tricky, but the most effective form of digital advertising is contextual, depending on who you are trying to reach and how you want to get there.

Social media is an essential part of any company's advertising strategy. Many brands have Twitter and Facebook accounts, but the way we advertise on these platforms is continually changing as we are still figuring out what works. Ads on these platforms generally follow Pay-Per-Click or Pay-Per-Impression models, making them easy to budget for.

When it comes to Facebook advertising, you can bid for clicks or impressions on different keywords, then display ads on the right-hand sidebar or in the newsfeed. This platform is great for B2C marketers due to the sheer number of users. Facebook ads are also easy to launch and edit, making it easy to optimize and correct underperforming ads while boosting budget for winners.

Twitter ads are similar to Facebook ads but are more about putting what you might normally tweet into a more obvious place. These ads should be in line with the personality of your normal, free Twitter feed, and shouldn't veer off into sales territory. Twitter ads are great for any marketer who wants to emphasize their brand's personality.

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