October 15th 2023.
Small business owners looking for more engagement from their target audience should look no further than Pinterest’s Promoted Pins. Promoted Pins are a great way for brands to get their messages out to the masses, as pins that are promoted have a chance to be seen by up to 75% of the platform’s 150 million users.
The best part? Promoted Pins are incredibly cost effective, with brands able to pay as little as $1 per day for a pin to be promoted. In addition, Promoted Pins are also incredibly easy to set up and manage, with brands able to set up a Promoted Pin campaign in just a few minutes.
4. If you’re looking for higher conversions…then try Instagram Stories Ads!
Instagram Stories Ads are quickly becoming the go-to ad platform for small business owners looking to boost conversions, as the platform’s unique “swipe up” feature allows users to quickly and easily access the brand’s website or app with just a single swipe.
In addition, Instagram Stories Ads are also incredibly cost-effective, with brands able to pay as little as $12 per 1000 impressions.
5. If you’re looking for a cost-effective way to get in front of an audience…then try YouTube Ads!
YouTube Ads are one of the most cost-effective ways for small businesses to get in front of a large audience. With YouTube Ads, businesses can pay as little as $0.01 per view, making them one of the most cost-effective ways to reach out to a large audience.
YouTube Ads also have the added benefit of being incredibly easy to set up and manage, allowing businesses to quickly and easily create, launch, and manage their ad campaigns in a matter of minutes.
When it comes to advertising on Facebook, small business owners may find themselves at a bit of an impasse. With the 123% increase in Facebook per ad costs last year alone, coupled with the 25% decrease in ad impressions, it’s harder than ever for smaller brands to reach out in an increasingly saturated market.
That's why here at BeFunky, we decided to do a little research to come up with solutions to this pesky problem. We came up with two solutions. The first? Launch a contest geared towards small business owners called Design Your Dream, in which businesses are invited to design their own business cards using our graphic Designer Toolset. The winner gets a fabulous public relations prize package designed to take their business to the next level, so we’re pretty happy with Solution #1.
Solution #2, however, was a bit trickier. After a lot of research, we came up with 5 new and creative ways brands can reach out beyond traditional Facebook advertising.
If you’re looking to connect with your ideal target audience, then try Reddit. It's the most popular online forum since the dawn of the internet, with an estimated 17 million users monthly. Advertising options for small businesses are surprisingly cost friendly, with brands being able to buy in for as little as $5. By utilizing the many specialized communities within Reddit – known as “subreddits” – small businesses can leverage Reddit’s massive fan base to connect with their ideal target audiences in unique, innovative new ways.
If you’re looking for more brand exposure, then try Product Hunt. It’s a website for savvy shoppers and product enthusiasts alike, providing an online community in which people can get together to “geek out” over the next big thing. It’s a great place to go if you’re looking for more brand exposure as products that rank well can expect to see a huge increase in visitors to their site.
If you’re looking for increased engagement, then try Pinterest’s Promoted Pins. These are a great way for brands to get their messages out to the masses, as pins that are promoted have a chance to be seen by up to 75% of the platform’s 150 million users. Plus, they’re incredibly cost effective, with brands able to pay as little as $1 per day for a pin to be promoted.
If you’re looking for higher conversions, then try Instagram Stories Ads. These are quickly becoming the go-to ad platform for small business owners looking to boost conversions, as the platform’s unique “swipe up” feature allows users to quickly and easily access the brand’s website or app with just a single swipe. In addition, they’re incredibly cost-effective, with brands able to pay as little as $12 per 1000 impressions.
Finally, if you’re looking for a cost-effective way to get in front of an audience, then try YouTube Ads. These are one of the most cost-effective ways for small businesses to get in front of a large audience. With YouTube Ads, businesses can pay as little as $0.01 per view, making them one of the most cost-effective ways to reach out to a large audience. Plus, YouTube Ads are incredibly easy to set up and manage, allowing businesses to quickly and easily create, launch, and manage their ad campaigns in a matter of minutes.
We hope these five new and creative ways to advertise on Facebook will help small business owners make the most out of their advertising budgets. Good luck!
As one of the biggest social media sites on the web, Pinterest offers small businesses an excellent way to reach out to their target audiences. While regular pins are great for building brand awareness, Promoted Pins are a great way to take it one step further. Promoted Pins are normal pins that are “promoted” to reach a larger, more engaged audience.
When creating a Promoted Pin, businesses can choose to target their audience based on location, demographics, interests, and more. Promoted Pins can also be tailored to appear in users’ feeds or through searches, which gives small businesses the opportunity to reach out in a more targeted way.
Plus, Promoted Pins also offer small businesses the ability to measure their performance, with businesses able to view data such as impressions, clicks, and repins. This allows businesses to better understand their audiences, as well as track their progress and success.
When it comes to advertising on Facebook, small business owners may find themselves at a bit of an impasse. Given the 123% increase in Facebook per ad costs last year alone, coupled with the 25% decrease in ad impressions, it’s harder than ever for smaller brands to reach out in an increasingly saturated market.
Since we here at BeFunky pride ourselves on being a small business, we decided to do a little research to come up with solutions to this pesky problem. We came up with two solutions. The first? Launch a contest geared towards small business owners called Design Your Dream, in which businesses are invited to design their own business cards using our graphic Designer Toolset. The winner gets a fabulous public relations prize package designed to take their business to the next level, so we’re pretty happy with Solution #1.
Solution #2, however, was a bit trickier, but we think we’ve done it justice. Here’s the official BeFunky list of 5 new and creative ways brands can reach out beyond traditional Facebook advertising.
If you’re looking to connect with your ideal target audience, then Reddit is an excellent solution. The most popular online forum since the dawn of the internet, Reddit is a place in which registered community members can go to debate everything from Game of Thrones fan theories to the best way to cook an omelette. While Reddit is traditionally viewed as a news and social media juggernaut – with an estimated 17 million users monthly – advertising options for small businesses are surprisingly cost friendly, with brands being able to buy in for as little as $5.
By utilizing the many specialized communities within Reddit – known as “subreddits” – small businesses can leverage Reddit’s massive fan base to connect with their ideal target audiences in unique, innovative new ways. The office furniture maker Haworth, for instance, chose to advertise on Reddit by creating a thread titled, “If you care about your gaming, you should care about your chair”. With over 400 responses generated, the thread not only helped Haworth find and connect with their ideal audience, but it also gave them valuable feedback about their products, too. Traditional ads on Reddit are also substantially lower than other ad platforms: with all Reddit ads at $0.75 CPM, advertising on Reddit is a fraction of the cost compared to platforms like Facebook, which usually runs at $1.25 CPM.
If you’re looking for more brand exposure, then Product Hunt is a great option. Product Hunt operates under a simple premise: a website for savvy shoppers and product enthusiasts alike, it provides an online community in which people can get together to “geek out” over the next big thing. Members of the community can then upvote new products they like daily in a fashion similar to Reddit, with the product with the most votes then experiencing a “Product Hunt Boost”.
Since the community is so large, a feature on Product Hunt can do wonders for increasing your brand awareness and reach. It’s a great place to go if you’re looking for more brand exposure as products that rank well can expect to see a huge increase in visitors to their site, with some brands reporting up to 10,000 website hits in just a 24 hour period after a feature. While Product Hunt is great for certain types of products – especially for the tech, gaming, and publishing communities – membership is invite-only, so prospective brands looking to advertise are advised to engage in the community before submitting their products to the site.
Finally, if you’re looking for increased engagement, then Promoted Pins on Pinterest is a great option. As one of the biggest social media sites on the web, Pinterest offers small businesses an excellent way to reach out to their target audiences. While regular pins are great for building brand awareness, Promoted Pins are a great way to take it one step further. Promoted Pins are normal pins that are “promoted” to reach a larger, more engaged audience.
When creating a Promoted Pin, businesses can choose to target their audience based on location, demographics, interests, and more. Promoted Pins can also be tailored to appear in users’ feeds or through searches, which gives small businesses the opportunity to reach out in a more targeted way. Plus, Promoted Pins also offer small businesses the ability to measure their performance, with businesses able to view data such as impressions, clicks, and repins. This allows businesses to better understand their audiences, as well as track their progress and success.
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