August 16th 2023.
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Shardé Marchewski, the head of supplier diversity at Wayfair, has been recognized for her efforts in creating opportunities for Black-owned businesses to partner with the popular e-commerce company. She was recently featured on Modern Retail’s inaugural Vanguard list, which highlights people doing new and innovative things in the retail industry.
Marchewski is helping Black-owned businesses get exposure through various initiatives. This includes in-person meetups, feedback sessions, and account teams to assist with financials. Furthermore, Wayfair has a Celebrate Black Makers landing page that allows customers to search for specific products from Black-owned businesses.
“All we’re doing is helping [these businesses] do what they know how to do,” said Marchewski. “They have great power, they know how to get in front of customers and know how to sell. We’re just leveraging our portion of the market.”
Marchewski is also looking to bring in more women and Latinx suppliers. According to Wayfair’s website, she ensures the company’s commercial strategy is inclusive of underrepresented groups.
It is thanks to Marchewski that Wayfair is encouraging Black-owned brands to grow and gain more recognition. Her efforts to create a more inclusive and diverse supplier market are truly commendable.
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