I called an optometry store nearby the other day after hours.
Like other stories, they asked me to leave a voicemail.
Like other such asks from stores, I ignored it.
A few seconds later, I got an automated text from the store asking about my call. I texted them about the item I was looking for. A few minutes later, someone responded they had it in stock.
It is a simple addition to their process – a text in addition to the voicemail to follow up on customer interest.
And yet, that simple exchange guaranteed they kept a customer they might have lost. It is one of the better examples I’ve seen of maintaining a water-tight funnel.
Well played.
