May 23rd 2024.
Walmart has always been at the forefront of supporting American entrepreneurs in getting their products onto the shelves of their stores. This commitment has been going strong for almost a decade now, and the company is proud to announce the 10th anniversary of their Walmart Open Call initiative. This initiative provides businesses of all sizes with a chance to have their products sold at the major retailer, as stated on the company's website.
According to a statement released by the company, they firmly believe in making a positive impact on issues that matter to their customers and communities. One way they do this is by supporting American manufacturing and creating more job opportunities in the country. By making production more affordable and feasible in the United States, Walmart can offer their customers a wider range of products that are made, grown, or assembled in the U.S. Additionally, this also allows manufacturers to create more jobs within the country.
Through their Open Call program, Walmart is on a mission to help entrepreneurs not only grow their businesses but also expand their manufacturing footprint in the U.S. This is made possible through a partnership with ECRM and RangeMe, where small and medium-sized businesses have the opportunity to reach millions of customers by working with the company.
"We've designed the Walmart Marketplace platform to make it easy for you to integrate your catalog, manage orders, and provide customer care," the brand explained. Once approved to sell on Marketplace, entrepreneurs can take advantage of an ecosystem of innovative solutions that will help them sell with confidence and build a successful business on Walmart.com.
However, not all businesses are eligible to participate in Open Call. In order to be considered and potentially approved, business owners must have a proven track record of success in the marketplace or eCommerce sphere. They must also be able to manage their product catalog and have access to a variety of products with standard identifiers such as Global Trade Item Numbers (GTINs) or Universal Product Codes (UPCs).
If you are interested in learning more about this opportunity and applying, click here for more information. Additionally, Walmart recently donated $5 million to the Smithsonian National Museum of African American History and Culture, further showcasing their commitment to making a positive impact in communities across the nation.
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